Ballyhoo (Dec 10, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 10, 1954
Volume:
Ballyhoo (Dec 10, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Well gang ... four weeks of our six month drive are behind us, and the results to date have, I would sey, been most gratifying. I have just totalled up the points ... you will find a complete seore-board on another page ... and here they are ... The Winnahs, for Novembex. GROUP "A" 1st PRIZE Bob Harvey 2nd PRIZE Don Edwards GROUP "B® ist PRIZE =Georga Forhan Jr. 2nd PRIZE Len Gouin, and AL Hartshorn Talk about consistency, and eoncentration of effort ... Everybody, well, nearly everybody knocked off the thousand point bonue for being in every week during the month. I'm afraid our beys up in Timmins slipped a little ... They're the only two who failed to make it. Come on Jack, you too Bob ... Get in there ... Thera's lots of room at the top. Bob Harvey really slugged in the two weeks before our driye and this contest got under WAY eo Knocked off onough points te put him da front and keep him there. Den Edwards did one terrifie job om WHITE CHRISTMAS to clinch the number two spet. fn "B® Group, yeung Forhan did the impossible, and knocked over the Tribune for enough points to put him away ont in front ... AL Hartshorn and Len Gouin slngged it out, and finished in a dead heat, to split the second prize. There you have it fellews ... Pigures don't lie. Read ‘em and weep ... or rejoices.