Ballyhoo (Dec 10, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 10, 1954
Volume:
Ballyhoo (Dec 10, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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DRUM-BEATERS CORNER Guess it's time to get down to brass tacks, and take a look at what some of you guys did to carn the points you have been eredited with during the past couple of weeks ... Sorry I missed getting an issue of BALLYHOO out to you last week ... I was busy up in the North country. However, this week's big, fat edition should help make up for it. Surprising how many squawks I got from some of the lads Af BALLYHOO happens to be a couple of days late ... Kinda flattering, of course ... but please fellows ... AO you realize that there is as much copy in an issue of BALLYHOO as in somo of our smaller national magazines? ... And it doesn't just publish itself automatically ... Takes a little time ... and many a day I get in at 8.30 ayom and slug away at it until well after seven in the evening ... if you don't believe me, eheek with our switchboard ... Saturdays too ... So-0-0 ... bear with ma if I don't quite hit our deadline each and every week ... There are mechanical problems £00 oo. the "Ditto" machine isn't always available to us ... However, BALLYHOO meaus just as much to me as it doss to you, 80 be sure that we de our darndest at this end to keep it rolling right along. TRADE MAGAZING NOTES In the November 20th issue of S.T.R. I note stories covering the activities of Nerm Gray ... Jack Ward, and two items about Len Gouin. On November 27th there is a good picture and story spread on Olga's KNOCK ON WOOD deal. BOXOFFICE under date of November 27th devotes a story te George Forhan Jr's. pretty Lair campaign om ROB ROY. MOTION PICTURE HERALD for December Ath just hit my desk, and I am pleased to see Listed among the Quigley Cone tenders, Bob Harvey ... Len Gouim, and Jack Ward. Stili a few short of 100% ... but I keep hoping. And now ... let us go to work, shall wo? Remomber ... the following represents your efforts for two full woeks. GRANADA © HAMTLTON The Granade is elesed until Christmas for extensive renovations, which means that Paul will be out of the running ... nearly ooo but knowing what plans he has for his re-opening, I promise that he will get full eredit, spread over the period of his Closing, for everything he comes up with ... Fair enough? Panl was playing WORLD IN HIS ARMS, and X see a terrific, 560 lime ad... and got this ... Paid for ontirely by the Spectator who used the theme ... "Hold the Latest News of the World in your Arma Daily, in the Spec Final" ... And you may be sure that the Granada got top billing ... two Local travel agencies co-operated with excellent windows. In both, the theme was "You Teo Gan Have THE WORLD IN YOUR ARMS by Enquiring About Our Travel Tours" ...