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GRANADA HAMILTON (cont'd)
Paul built a complete false front from three sheets and other accessories on THE THING ... Glevor copy attracted much attention, as did several threo cornered revolving signs hung from the marques. A sandwich man was out during the three day run oc.
The Hamilten Spectator came through with pictures of the newly elected executive of the Hamilton Theatre Managers! Association ... Yup, you guessed it ... Paul's smiling face is right in the middle, under the titie VP.
ROYAL = GUELPH
A good quarter=page tie-in ad from Ted certainly helps his position om our seore-board ... His feature was REAR WINDOW, and the local House of Television (What's that about "Love Thine Enemy ...?) was the co-operating merchant. The copy was good ... "See our Front Window for the Best in T.V. Then be Sure toe See REAR WINDOW at the Royal ...% Pretty smart, huh? Half the total space was devoted to a good press book mat.
I SAW still going strong ... every day, every week. The Mercury also came through with off-theatre page scenes on both REAR WINDOW and HUMAN JUNGLE.
I see a threa column pic in the Merc, showing the local air cadets awaiting admission as Ted's guests ... and guess what ... By some strange coincidence, half the picture is loaded with pennants and banners, plus a few posters on WHITE CHRISTMAS ... Wonder why? Another of f-theatre page scene om SABRE JET.
CAPTTOL = PETERBORO
Len's first CinemaScope attraction ... second run of THREE COINS gave him a chance to effect a couple of good merchant tie ups, which resulted in some excellent newspaper coverage, paid for by the merchants.
The management of Burton Cleansrs devoted two full columns in the Examiner to advising all and sundry thaw if thoy had ea garmont cleaned during the engagement they stood a pretty good chance of being guests of the theatre ... The gimmick was that THREE COINS were inserted in the pockets of certain garments upon their return to the owners ... If the owner found them he could claim a guest ticket. This certainly is a different twist ... Tatal cost to Len, ten single passes, Burten'’s also used air time extensively to publicize this deal.
@hoe Review and Lakefield News each ran five separate scenes, off the theatre page, on COINS. Len's Hidden Names contest in both papers still geing strong.
: Len used the Parking Meter gag to good advantage oo. enly in his ease At didn't even cost him the price of the printing. His cards were imprinted by a local service station which used the reverse side for their own copy.