Ballyhoo (Dec 10, 1954)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 10, 1954
Volume:
Ballyhoo (Dec 10, 1954) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

CAPITOL — PETERBORO (cont'd) Eliiet's Drug stere ran a two column ad telling of the opening of their new record bar, where the title seng from THREE COINS could be heard, and purchased. Execllent tie-in copy. C H B X same through with some fine FREE publicity on COINS, with ail dise jocks spinning the record at every possible opportunity. Tem Travel Service put in a goed window, using the "fravel to Rome This Year" theme. For his date on QUEEN OF SHEBA, Len was able to place an attractive display in the local library. Good windows in Eaton's and Jerry's Sundries stere. Now you're cookin! Leonard ... moro iike your old style ... Keep it up. TIVOLY HAMILTON Well ... this time we really have something to report from Don out Hamilton way ... I shouldn't be too surprised ... his pic was WHITE CHRISTMAS, which certainly lends itself to a superduper campaign, and Don took every advantage of all possible avenues of exploitation. But let's take a look ... Don got his campaign under way with a deai with the Spec ... From nov through Christmas they run a "Pick-a-Present® pago, listing merchants and the wares they have to offer ooo In return for a few guest tickets, the Spee gives the Tivoli a favoured position, with art and copy of coming attractions. As an example, the first page carried a 444 Line ad, foaturing large heads of Crosby and Kaye, with liberal mention of their appearance in WHITE CHRISTMAS. Stole the page. This same type of ad was repeated on two more days during the week. Then, when the contest finally got under way, the eentre portion of the page was devoted to the Tivoli for three successive days. I'a@ say this was pretty good promoting. Oh yes ooo a goed, two column scene on an off-theatre page was tossed in for good measure. Robinson's department store took a 540 line ad on tho day before WHITE CHRISTMAS opened ... featuring the dresses worn by the female stars ... Good mention of theatre and pic. Don displayed samples of the dresses in his lobby. Hurst's Furniture store paid for an 600 line ad on the comic page on the day before opening ... tying it in with the sale of recordings and sheet music from the feature oc. fheatre copy dominated the ad. Huret's also sponsored a half howr program cver C K 0 G6, featuring music from the sound track, with plenty of theatre chatter. A good display in their window completed their share of the deal. Don contacted the advertising managor of Westinghouse and sold him a bill of goods ... As & result he had a display of stove, refrigerator etc. in his lobby catch line being that pe of electrical applianeos would be ideal for her WHITE HRISTMAS ... He then contacted the principal Westinghouse