Ballyhoo (Dec 24, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1954
Volume:
Ballyhoo (Dec 24, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GALLIVA 0 WETH GEERING < have a note from Dicle Geering oo. & Comedian yet ... which I know you will enjoy reading. Talk about your candy-coated pills? But oo. T°LR let you read and judge Lor yourselves ... Mayhap I have discovered an editorial writer in our midst ... For purposes ef record, Dicks comaunigqné is reproduced vorbatin o.. “BALLY=XOU" 2.0 S.0.S. { Same O1d Suggestions ) fron Dick Geerlng with apologies (?) to Dan Krendel and BALLYHOO eee” "I have just completed reading 'Blallyhoo ... whadaya know ooo the 9B? emphasises his districh oo. shows just how ebservant I am oo! "Observant enough however, to notice that Dan's issue of December 10th, Volume 3 Number 32 contains an innuendo { eds. note, wow 3 ) indicative of a matrinonial venture which I deny most Omphatieally oe. Bill Oakley recoived his black eyes in a motor accident ... not from any misundorstandings as to who married his wife Joam ooo Bill did ... not Dick Geering oo. So, that straightens that out, eh Lellouws? "Surprising how easy 16 is to miss something important or unusual o.oo Shows how necossary it is to be observans coo GAR get inte lots of trouble boing careless oo. costs monoy too, quite often oo. How about it, hah? "fake it from mez; many dollars are Lest by not observing the cash discount allowed for prompt payment of bil2s ... You can lose meny dollars if publie utility eecounts are not paid before the discount expiry date ... Don't let those $ $ $%g Blip away for lack of observation ... Let's wipe the grease off our mental fingers oo.” When you okay a bill for payment or do you leave that to your assistant -? why net indicate the amount to be paid? ..0 in that way you will notice those little, money-saving items ... Look over your overtime sheet more observantly, also the payroll genorally, “And how about that f-144? In many cases this is prepared by an assistant ... okay, but we of the audit department know the 2hesheet is frequently signed by management without any observation oa his part of the descriptive facts ... We can tell by some of the entries committed to it ... or OMITTED from 2% o.0” "Dan says ooo *Keep your theatres warm in the winter and cool in the summer’? ... I would like to add ooo "And be observant too ooo FROM THE MOMENT YOU OPEN YOUR DOORS UNTIL You LOCK UP AF NIGHT .oo Hew about £% gang?” "Oh yes ooo Be sure and collect ail sales money in time to make a final Book Ticket Campaign sales report by December 315% ..0 and get your deposit into the bank as soon ag possible ... One more suggestion oo. Look over your ticket stock and return to your tieket department any ebsolete prico tickets or books soo Ond Lor those badly mutileted, order replacement ...” "Best wishes te you all from the aedit gang ... So long," LoGoGo