Ballyhoo (Dec 24, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1954
Volume:
Ballyhoo (Dec 24, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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So folks ... that’s Dick's message o.oo See what I mean by a candy-coated pill? The guy starts off making jokes and winds up whem you least expect it, with a couple of digs, some "do"s and a Sdon't" or two ooo Thanks Dick ... and do believe me ooo ZF did not mean to imply that you wore, are, or ever had been married to Bill's wife Joan ooo. L am sure that this public retraction will satisfy Willie, allay his suspiciens, and restore peace and happiness to cur audit department ... N'est ca pas? 9 tho dbo cho cso Sho CITIZEN HEGGTE There are something Like ono million tuo hundred thousand odd souis in Metropolitan Toronto ... and how they ever pulled John's name T!1i mever know ... but they did, and John spent the pest couple of weeks doing jury duty ooo Se<0s0 ooo beware guys, and don't yoll too loudly about your bookings, oven though you woren't lucky enough to get WHITE GHRISTMAS to open on Christmas day ... Or, if you do o.. then make darn sure that you don’t commit any misdemeanours which may bring you up before our blond stalwart ... If he does half of what he's threatened to do to some of lyou guys at times ... you're liable to spend the next couple ef centuries in the clink. So, step softiy if you must step om Jonathan's toes ooo oo KoXo Loko SORRY TO REPORT fhat nice guy Al Hartshern, skipper of our Regent Theatre in Oshawa, a first prize winner in our last drive, BALLYHOO BONANZA, and one of the hardest workers we have, has been ordered back to the San for further observation and treatment ... He reports to the Mountain Sanitarium in Hemilton oa December 26th. It's a bitter pill to swallew ... aspecialiy as he had been feeling so well, and figured he had seen the last of doctors and hospitals ... but that’s the way it sometimes happens oo. That is the price wo sometimes have to pay for Living ooo Good luck Al ... we all hope that your sojourn in the San will be a brief ome, and that youtllibe back with us, hale and hearty before too many months rell by. We'll miss you ... but we'll be thinking about you, and you may be sure that our visits will be frequents As for Helen and Paul ... chins wp } You've been through this before and it hadn't been easy ... and it won't be easy this time ... but take comfort in the knowledgo that whem Al gets back this time, it will be for keeps ... and you won't have to worry about what the next XeRay wiil show. Qur whole BALLYHOO gang is pulling for you Al ... a0, "Do what the dostor says" ... and you'll soon be back in our midst again. Good luck, Boy.