Ballyhoo (Dec 24, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1954
Volume:
Ballyhoo (Dec 24, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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(GAT. OW SHOWMANSHIE Well guys ... your BALLYHOO seems to get better and better as the weeks whis by ... which is as it should be. Even allowing fer the sc-ecalled pre-Christmas slump ... the only slump I can notice in the way of BALLYHOO is on the part of those who sit around just waiting for such an CXCGUSC ooo and naturally, that doesn’t apply to anyone in this gang oo. We've aet the pace again fellows ooo let's keep it up, not only through the twenty six weeks of our current $.0.S. but right on through the entire year. We've dene 1t before and I'm sure that with a little effort, and the wLil to do ee, we can not only duplicate our past performance, bub even better it. We have a good record boys ... one we may all well be prowd of. The "BY" District BALLYHOO gang has gained prominence not only in eur own country, but in industry circles the world ever, Everybody who reads a trade paper can't help but recognize your contribution to the revitalisation of Showmanship among Shownen. We take cur business seriously ... we may sweat @ little for our daily bread, but I'm sure it tastes all the sweeter, So ...0 with this year fast 6oning to & close, let us train our sights on a now Gbjective ... which may well be our old, and constant objective ... PLUS ... Greater effort, more and livelier showmanship, an all-out drive for business te assure us and our families of our share of dally bread for » days end years to come. ony male Let's BALLYEOO fer PROFITS o