Ballyhoo (Dec 24, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1954
Volume:
Ballyhoo (Dec 24, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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HHAT"S COOKING WrtH OUR DRUM-BEATERS In tho way of trade magasine coverages wo did a Little better this week ... Im the December 4th issue of SPR. Bob Harvey G0% himself some nice space with a picture and story of his SUSAN SLEPT HERE deal ooo pyjama-topped usherettes and all o.oo Im the same mag under date of December Lith ... Harvey's 4n &@gain, with more pictures and a story ... Paul Turnbull also gets a otery, and in the Exploitorial section mention is given to Olga, Jeff and Worm Gray ... Mice goingo In BOXOFFICE, December llth edition, Jack Ward gets a Story, and Bob Nelson some valuable points via execllont roport ef the Northland Beauty Pageant which he helped stage last swnner in Tinmins,. Still room for some of you other Ballyhooors ... The doors wide open guys ... and the editors will greet you with Open arms ... Ail you have to de is get as far as the door under your own steam ooo Not so tough. And now .o. let's have a lcok at what landed on ay desk during the past week. CENTURY HAMTLZON The Hamilton News stili plugging the Gontury’s attractions on their special Christmas Shopping Guide page ... A new contest in the Review ... "Pick the Stars" is going over very wolil ooo A four column scene of one of the stars appearing in a Century attraction has te bo identified, with ducats as tho prises ooo in return, Mel gets himself a spread right across the top of the pages Plenty of gratis air plugs evory Friday night from the Brant Inn, over C H H L's "Meet Me at The Brant” ... The station is paying the cost of a display boosting the theatre's attractions. Kresge's still coming through with good publicity on their "Coral® from their main store every Friday night ... Large Gentury display decorates the broadcasting stage. Important news of Mel's newe-type kid's show in our next issue ooo It's @ pip oo. Look for Lt, ROYAL © GUELPH Ted had three displays located at the three best intersections in the elty ... well in advance of, and during his run of WHITE CHRISTMAS, Am oxcellent flash front decorated his theatre, Kelly's Appiianse store ran a full-page ad in the local Mercury o.. heading it “Meke This a WHITE CHRISTMAS With an Appliance Gift Prom Kelly's ..." Good theatre copy. Ted's I SAW deal still going strong and gaining in popularity, if anything ... Am “A” board on the sidewalk in front of the theatre is pushing F.P. Books of Tickets .,. Candy bar, foyer and lebby also screaming "Ticket" copy,