Ballyhoo (Dec 24, 1954)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1954
Volume:
Ballyhoo (Dec 24, 1954) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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REGENT = OSHAWA Al's I SAW Zeature in the Times-Gasette still occupying a very important spot ,.. A good off-bheatre page scene on G.W.To.W. Tuo 2heoeheets posted on Lighted boards two weeks in advance of playdate on G.WafoW. Nothing unveual about this ooo except that Alfie just managed to promote the paper o.. for freee The guy must be in wight with Chet Friedman ... oF am I giving away trade secrets? GK LB ran a contest on their regular daily program, "Showcase" ... offering a couple of guest tickets for the best 58 word letter telling why the writer would like to see GoWoToWo @gain .o. Hundreds of entries, and it was quite a job picking & winnero Al%s son Paul, a carrier Zoxw the local daily, personally Gelivered mimoographed letters over his sigaature to all of hig Customers ooo naturally pushing F.P. Books of tickots for his Old Man ... Who gets the commission? IT wonder. Good displays at the Luneh counter of the Metropolitan atere, and in the lebby of the Gonesha Rotel. BROADWAY = TXMMINS At long last news of one of our beys up im the fregen North oco Wot too much, mind you oo. but enough to assure us that ho's still among the living. Beb had a young lad in devils costume parade up and down the main drag, as advance for his date on BEAT THE DEVIL. dust by chance o.oo. during the week he played this feature, both LIFE and LOOK magasines featured the very shapely "Lollobrigida® on their covers, and Bob, quick-fas% arranged displays in every shop selling the mags. GAPTTOL © GALT Connie's Music Gentre put in a good display on their record bar for @d%s date on GENTLEMEN PREFER BLONDES ,.. also Leaned Eddic some of the hit recordings whieh he played ever his P.A. in advance of and during the run oo. CK GR adred the sound track music daily during the run, wlth good pic and theatre eredits, the VALLEY OF THE KINGS transcription was also used by the radio station on thoir "Hi Neighbour" show, tied in with the Capitol's "“Shewtime Quis" ...o Ed's Z SAW deal still going strong, and gaining in momentum ... Enowgh entries in to keep it runniag for nontha. Ed has been busy contacting all local industries with a view to having them use F.P. Books of Tickets in thely gift bexes to omployees this year ... Am awaiting results of his campaign coc