Ballyhoo (Dec 24, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1954
Volume:
Ballyhoo (Dec 24, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PARAMOUNT © PETERBORO Well .oo Gur Peterboro Fircbrand Art Cauley starts off his weekly report, of activities with a promise that his forthcoming campaign om WHITE CHRISTMAS will make my "Hair stand om end o.oo” What hair, Art? If you come through with just half of what you promise ooo Look out there Robert ... your throne’s a Little shaky oo. But, well have te wait amd see. In the meantime let's take a look at what Hr. C has te offer this week ooo In return for a couple of Oakleys, tho Paramount receives & pretty nice ad right in the middle of the Examiner's ®Business Quiz" page oo» The Christmas Shoppimg Jamboree page in the game paper advised ali and sundry that their big prise draw would be heid om the stage of the Paramount, Both the Review and the Lakefiold Mews ran nico stories en the ceming Christmas party for members of the Local Safety Patrol at the Paramount ... The twim sheets also hed good stories on KING RICHARD ... Cherlotte Credit Jewellers set up a very smart Lobby display, featuring a $100.00 wateh to be drawn for on tho nights of the 24th o.oo Both the merchant's down town atores carriod good window displays p lugging the Paranount!s attractiocna. 2500 coupons were printed, and Don accompanied by other members of the staff cavered all local high schools and businoss colleges etc. The deal was that each studont purchasing a Book of F.P. Tickets would be oligible for a top prise of one free movie a week for siz months o.oo also tem consolation prises of & guest ticket to see WHITE CHRISTMAS. Sounds like a fair deal, We'll see what the final results are. Have reserved two full pages for your WHITE CHRISTMAS campaign, Arthur ... Don't disappoint us. CAPITOL = ST. KITTS Vern had an excellent display in Cavers Music Store's window, tying in with his HAJJEZ BABA date ... Gavers also ran a quarter page ad with a fair slice devoted to plugs for their records and the novie o € K T B came through with several good plugs on their "Horning Melodies" program ... alse aired the title 80Rg On most of their deejay shows. CAPITOL = WELLAND Geerge arranged to have all local cabs bannered for his playdate om TAXZ oo. a natural, I'd say. I SAW still gotting plenty of attention, and a good scene on an offatheatre page in the Pribune, She @daiiy also came through with an excellent o phots showing George and Mort presenting the prizes te Sper rapes Foto-Nite winner ... Good atory accompanied the pic. fhe Tribune hustled around and sold a hail? page of congratulatory ads te the various merchants participating in Fotoclite ° @ach ad giving the Capitol prominent mention, “ “aa