Ballyhoo (Dec 24, 1954)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1954
Volume:
Ballyhoo (Dec 24, 1954) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ALGOMA = SOO Worm's entry this week consists of visual evidence ef threes good window displays which were set up for hin in connection with his showing of KING RICHARD AND THE GRUSADERS ... The three co-operating merchants were ... Ganada Foods, Lois! Style Shoppa end Sidewoll's Jewellery store. GAPTTOL = SUDBURY. Jeff took advantage of Election Day in Sudbury to set up an effective street bally for BLACK WIDOW ... Two students paradeg through town and around the polling bocths, with Large posters, similar to the election posters being used by the various candidates, proclaiming that oo. "You wlll vote BLACK WIDOW tops in entertainment, ets.” SENECA © NIAGARA PALLS Jack placed twelve goode-sised cards in excellent down town locations on THE EGYPTIAN ... also & couple of one sheets and a thres, in the best windows on the Main street. As advance for WHITE CHRISTMAS, Jask had a4 special banner strung across the full width of his Lobby, and im his boxoffice signs indicated that there were "Only KX More Days Until WHITE CHRISTMAS." ocsodso0deodscaso Weli mea hearties ... Leoks like that%s it for this issue ... Not toe bad, true ... bub it ean always be just a wee bit batter coco X notice that our "Among the Missing™ section is loaded this week oo. Four, ne less. Guess Don Edwards doesn't need those extra bonus peints ... whieh seems to be true also for Horb Chappel, Len Govin and Jack Bridges ... Well, I912) wait and see what next weak WRIL bDringe oso mo Kodo tbo Hope you're ail sat for those all-important holiday shows ooo With Christmas and New Years beth falling on Saturdays we!ll have to go some to match last year's grosses oc. but it ean be_ done ooo With a Jittle concentration and some straight-frensthse | shoulder selling. How abouts 1¢? Od onb022 cleo bo And now oo. guess it's tims to sign off, and get this issuo in production oco Zao sincerely hepe that you and your fanniios enjoy a very, very Morry Christmas o-) the fore-runaer of the happiest and mos% successful New Year 1% is possible to imagines ... Have fun, gang, and bo seein! you. DoEK.