Ballyhoo (Jan 2, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 2, 1955
Volume:
Ballyhoo (Jan 2, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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e NEW °DOWNTOWN" HAMILTON We have just poured a lot of very important bucks into the oid Granada in Hamilton ... A complete face-lifting ... new seating, new decor throughout, brand new front, large expanded confection section oo. even a new mame o.oo DOWN POW N. The DOWNTOWN wil2 meke its bow, officially, at noon on Docember 31st ... with Paul Turnbull continuing at its helm ooo Let's really go to town now, Paul, and start recouping some of $heat investment. We'll de our share at this end to back you with the best product we can possibly buy ... You Paul, just continue to pour your energy and skills into the sale of that product, and all of your expanded facilities ... and we can't help but wind up with a hard-to=beat combination. Incidentally ... Paul hasn't just been sitting around playing the executive .o.. He may not have been able to partici pate direetly in BALLYHOO, but hell sti11 wind up with many valuable points fer the job hea did in keeping the Spectator’s pages alive with mowa and pies of the renovating job. Wateh for a complete report in an early issue. Good luck Paul with your new DOWNTOWN ... May it be good tO YOU ooo and to uso edb oo Ko koto CHARLIE PERRIE MOVED Phat personable, energetic young fellow who started with us in Guelph, and has spent the past six months as assistant to Jol? in Sudbury, has been named ag acting manager of the Regent in Oshawa .o. while Al is undergoing repairs at the Heuntain San in Hamilton, Charlie 4s wall qualified for the job ... knows the score and knows his business ... The Regent is in good hands, Al oe. 90 don't worry about it ... just concentrate on getting well fast. Good luck Charlie ... and good luek Al. omokoKoK oro BOOK TICKETS ... BOOK TICKETS ... BOOK TICKETS Last day for returns is Priday, December Zist. Get the deal cleaned up and your money in the bank ... and your final reports in te Dick Geering. Don't wait for him to start chasing you. oto o®ek oo 3 RING CIRCUS { have just glanced through the manual prepared by Bert Brown and the lads in Jim Neirn’s department oo. and if you do nothing slse but follew item by item everything outlined in this booklet, you'll have one whigebang campaign oo. Early reports show that this one is the biggest grosser of all Martin-Lewis pics ... Here’s your chance to make up some of that yardage you may have Lost during this past quarter oo. Go after this one, guys ooo amd really silugo