Ballyhoo (Jan 2, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 2, 1955
Volume:
Ballyhoo (Jan 2, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Well ... Christmas is over, and I've preven & point, and you'll know what that point is when you have mulled through the "Drum-Beaters" section of this issue of BALLYHOO. December is a tough month fer bally, ao I°ve been teid ... nobody will co-operate. Merchants chase you out of their stores ooo Newspapers blow you of £, but fast oo. Strest stunts are taboo becasue of the weather .oo All one can do is ai% areund, bite his finger mails and wait for Soring, tra lao BUT ...0 wha hopnen? Either that ole needie ef mine is a little sharper, and my ain better ... or you guys are beginning to really catch on. Bo that as it may, the quality ooo and quantity of our BALLYHOO has been at least as good, if not better during December, a5 any mouth in the year ... and don’t think that it dossn't reflect in your figures. IL you feel that they've been pretty bad, just imagine how much worse they might have looked without the effort expended into selling your theatres coco product ... yourself. SeoG-0 oo. Lot's treat December as just anether month, in future ... and hang preescdent and traditional year-end pessimism. We've got something to se12 that our public wants to buy. Let's sell it with all our energy, all the skill we've been accumulating over the years we've been in this business. It's still a pretty geed business ooo Let's yeu and XY help keep it that way.