Ballyhoo (Jan 2, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 2, 1955
Volume:
Ballyhoo (Jan 2, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

CAPTTOL = WELLAND (cont'd. ) & six shset on his lobby floor ... Funny to watch the customers pick their way gingerly ever it, BUT they had to read it to eross ever ... Over 700 F.P. Book Ticket pamphlets, plus personal notes sent out by "Mrs. George” to Welland and distriet individuals and firms, to try and boost the sale of thin important commodity. On his current attraction FARMER TAKES A WIFE, and BOUNTY HUNTER, George pursuaded the powers that Be at tho Tribune, to kick in &@ couple of good off-theatre page scenes ..In addition he has permanent display spots in six excellent down town locations. And that ain't all, friends ... George contacted a local Ladies! wear shop and arranged an excellent sontest on WHITE CHRISTMAS. fhe merchant devoted his entire window to Natlynn dresses, whish are featured in the picture, and in addition offered one of them as a prize to the lady guessing slosest, the nambor of patrona attending the opening days showing of the feature. The dress and offer were dispiayed in the theatre foyer two weeks in advance. To make the deal stick ...o. the merchant took a good sised display ad in the Tribune with genereus space devoted to theatre and pic. Looks like that's all frem out Welland way this trip oc. Keep it comin’ George ... and youlll be with us at the Victory dinner one day next spring. CAPITOL = PETERBORO For BOUNTY HUNTER, Lom arranged to have & man tour the city on horseback ... Man and beast suitably bannered ef course ... He gust managed to hit the diatricts where the greatest concentration of Christmas shoppers was ... Two good scenes on the feature in each of the Review and Lakefield Hews ... and a good banner ad in the latter paper in connection with thoir “Hidden Name" centest. Len mounted two three sheets side by side, and arranged to have them posted om Eaton's fence on Goorgs St. in support of his BROKEN LANCE date ... Several good scones from the same pie appeared an both the weekly papers. fo try and boost his Foto Nite attendance, Len made up a heed te fit over the "No Parking" sign in front of his theatre, with good copy using the "Money for Chriatmas” angle. CAPLTTOL = SP. KITTS Vern's “Morning Meledies" still garnering hin plenty of frec time over © K&B... the new superemarket on the highway continuing te use his displays in front of their entrance doors. When the Terento Maple Leafs were in training on St. Kitte ice last fall, Vern managed to get several autographed heckoy sticks whieh he hid until a week when he could really use them oo. This was the week, and Vern lured many a youngster into his theatre lest Saturday, and handed out the sticks to the lucky youngsters from his stage. Let's go after more of that newspaper stuff Vern ... You showed that it wasn't impossible ... Keep hammerin’ at %en.