Ballyhoo (Jan 2, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 2, 1955
Volume:
Ballyhoo (Jan 2, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ALGOMA = SOO Norm concentrated this week on plugging the sale of his books of FP. P. Tickets, and had a giant "A" board made up which ho placed at the curb right in front of his boxoffice ... That's all? Looks like it ... Come on Norman ... you can do much better than that, and you're ene of the lads who really needs some points juat about mow ... Get erackin'! fellow ... CAPITOL = SUDBURY A very nice newspaper break from Jeff this week .o. a good, three column by six inch pie of Jeff and one of his projectionists 4nepecting the new lenses used in VistaVision ..plus a good supporting story ... Tiain’t bad ... considering that Jeff used it as publicity for his return engagement of WHITE CHRISTMAS. Two attractive windows ... one with Meledy Music Center which used a background of plastic figures of Kaye and Grosby, plus good art and copy ... and the other with United Furs, who put in a full window, with a deep banner across the entire bottem, reading "Keep Her Lovely With a Gift of Furs for a Truly WHITE CHRISTMAS ..." One sheet displays backed up the display of furs. Beth local radio stations gave Jeff unlimited support, in the way of plugging the song hits from the feature ... with good covering theatre and attraction chatter. TIVOLI = HAMTLTON Don's "Miss Torso" contest fell fiat ... but he managed te whangle a window out of the photographer, featuring a display of the giant, long-range lenses. In support of REAR WINDOW? of course. Piek-a-Present page in the Spectator on Wednesday, Thursday and Friday gave Don seme space in return fer some Oakieys as prises. PALACE = GUELPH Scenes appeared in the Mercury on both SINS OF ROME and PASSION, on off-theatre pages ... Vorvis restaurant still running the book-mateh deal, with offer of prizes to anyone who can ecolieet all the Letters in the name PALACE. Herb and a bevy of usherettes covered the market, pushing books of F.P. tickets ... The report states that many were sold, and numerous orders taken for Christmas delivery. C€ 3 0 Y deejays plugging hit tunes frem BRIGADOON, beoked te open on Christmas Day ... All local clergy personally contacted and all promised to make pulpit announcements of the return of THE ROBE to the Palace. PARAMOUNT = PE?ZERBORO Art's two seasonal co-opa in the Examiner ... The Christmas Jamboree and the Business Quis st111 running, and actting him some good space in return for prizes in the form of a few ducats.