Ballyhoo (Jan 2, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 2, 1955
Volume:
Ballyhoo (Jan 2, 1955) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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9 PARAMOUNT © PETERBORO (sent "d.) Cherney's Furniture Store ran a terrific tie-in ad in the Examiner, foaturing a two column scene from WHITE CHRISTMAS, and plugging music and recordings from the film ooo The Review and Lakefield News oach ran four small scones in support of his ROGUE COP ... Don Corrin'’s “Hollywood Mewsresl® fLoatured in hoth weekly papers. CAPIZOU. = NORTH BAY. Rebert's feature this week was a return engagement of GENTLEMEN PREFER BLONDES ..°. a slight owlteh im titie, and the heading ef a 360 line ad, paid for by City Laundry, read ... "BLONDES PREFER GENTLEMEN Who Wear Suits Cleaned by ... ete." Ineorporated in the ad was goed sales cepy for theatre and pie ... City Laundry also banneved all their trucks for the occasiono Another of Bob's full-page morchant ads appeared thie week. Various building firms in the city grouped together under the heading ooo GENTLEMEN PREFER ... THEIR OWN HOMES ... with good, eatchy tie-in copy and a full pressbeok ad for Bob. The special Shopping Guide page still being run by the Nugget .-. this week plugging GENTLEMEN and F.P. Tickets, in return for a couple of Oakleys fer use asa prises. The main hotels in North Bay were covered with good displays, Cab stands and the bus terminal loaded with goed art and copy ... O.K. now fellow ... Christmas is over ... that turkey’s had plenty ef time to settle ... S@-O-0 oo. how's about it? SENECA © NIAGARA FALLS Jack has been quite busy with advance on WHITE CHRISTMAS ... which he promises will be deseribed in detail in our next Lasue oe He alse had his entire staf’ organized to blanket the eity with goed sales copy in suppert of the F.P. Book Tickets .o. The Seneca starf hold thelr annual Christmas party at a local eatery ... which rated a good story in the Evening Review. ORPHEUM = SOO ON THE WATERFRONT, netted Olga some fine radio coverage ove £ree, on both the Canadian and U.S. stations, with her announcer friends coneentrating on sports programs and newscasts ... The American atation also came through with much free mention on their popular “Yorning Musical Show." fhe Orpheum was gaily decorated both inside and out, with F.P. Tickets advertising ... which included a giant arrow, suspended from the marquee, with eatehy copy ... pointing to the boxoffice. Cut-out letters on her stage were lighted between performances occ The confection bar mirrer formed the background for an excellent and clever ticket display.