Ballyhoo (Jan 2, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 2, 1955
Volume:
Ballyhoo (Jan 2, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

REGENT = OSHAWA I still seo Al's I SAW 4n every edition of the Times-Gazette ... Also notice a good scene frem BOUNTY HUNTER on an off-theatre page. Good displays continue to be used at the lunch counter of the local Metropolitan store, and the Genosha Hotel. An excellent F.P. Book Ticket display on the confection bar drew much attention. Al's back in the Mountain San now ...» but I'll bet plenty ef hot BALLYHOO tips wild find their way into Charlie Perrie's mail during the run of this contest .o. and I'l] bet Crarlie'li use ‘en. PARAMOUNT © PETERBORO Just found some more stuff from Art ... sorry I missed it in ay Garlier report ... however, here goes ooo Art is becoming quite fanous around Peterboro for his P.R. and this week was another fino example of good-will building ... Ib was the occasion of Art'a annual Christmas party for members of the Sehoel Safety patrols ... 480 members attending. Esch child was given a pen and pencil set ... fruit, candy, surprises packages, and to top of f the deal ... & monster draw wau held from the stage, with lueky youngsters hauling away wrist watehes, sweaters, hockey sticks and gloves, fishing tackle, dolis ete. A swell deal from the friend of every kid in town ... and the cost to Art? Absolutely nid ... locai merchants went for the works, including rental of the theatre, and were happy te be cut in on it. Nice going Art ... These youngsters will be buying adult tickets before too long ... and I'm sure they'll remember you and the Paranount. The Examiner had two photogs on hand with the result that in the follewing day's paper a sweli four column pic of Art, a group of youngsters and a couple of the sponsoring policemen appeared, with a complete story of the deal. Howszat guys? Have you given any thought to a similar Safety Patrol deal in your town? And don’t just blew this off with an "Aw nuts® ... Art did it ...0 SO Gan you ~ IF you try. VICTORY | TIMMINS I don’t know where to start ... haven"t heard from Jack Bridges in over a month ... then a stack of atuff lands om my desk, and I'm supposed to sift it out, classify it, date it and assign points. Sorry fella ... I just haven't the time, but I!11 do the beat I ean. Don't blame me if you stil2, wind up short ... This ia YOUR job, mot mine ... all I'm supposed to do is score your stuff ... But, I'll try to give you a fair shake. Fair enough? For his date on GARDEN OF EVIL, Jack talked a local druggist into supplying several hundred cards, perfumed for effect, which Jack distributed on the Main street ... Om one side was Jack'e ad, and om the other the druggist tied im GARDEN OF EVIL copy with his sale of cosmetics and perfumes.