Ballyhoo (Jan 7, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 7, 1955
Volume:
Ballyhoo (Jan 7, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

~—w “" ») OUR DECEMBER NBALLYHOO S.0.S." WINNERS NUMBER 2 JANUARY 7 £9 55 XT can't think of a bettor way to start the New Year off than by handing out a few prizes ... well-earned prises for top showmanship during the tough month oc. December. Here thoy are lads ... our winmahs oo» GROUP “A® 1Sf PRIZE = Mel Jolley ana PRIZE = Art Cauley GROUP "B" LST PRIZE George Forhan Jr. 2ND PRIZE Al Hartshorn Well, we have a neweomer to our winners!’ cirele oo. At long last Mel Jolley broke the ice, snowed us under with gome of the best promotion and public relations work we have seen in some time, and captured sop spot in his group. Art Cauley nearly nosed him out ... but didn’t quite make 4t, and winds up in number tve spot. There's iess than a thousand points between them ... Quite a race. In Group "B® the standings are exactly the aame as last month ... George Forhan dr. winds up with the first prize, and Al Hartshorn runs a close second ... That makes two firsts for George, and twe secends for Al, in the first two months of our S.0.S. drive. What's with the rest of you guys ...% dat gonna sit back and let the same ones walk off with the gravy month after month? There's lots ‘of room at the top for everybody .., and if there wasn't, I'd make some. Ali you have to do is make up your minds, as Mel did ... then give it everything you've got. Congratulations winners ..0 you did a grand job and your prizes wiil be on their way to you within a few days .o. Keep Ballyhooin'. Complete score-board in this issue, D.EK