Ballyhoo (Jan 7, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 7, 1955
Volume:
Ballyhoo (Jan 7, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Dees persistence pay of £7? Ask Mel Jolley ..0 He made up his mind that he'd be in the chips befere this contest ended ... picked the teughest month of the year te do it im ... swamped us with more real, live honest-to-goodness BALLYHOO than we've seen in a long time ... and wound up as top man in his group. I don't know whether I did hia entries justice in my summaries oo. but take my word for it, they were a joy to beheld. My sengratulations to Mel for some sweet Showmanship. And X mustn’t forget to toss a couple of orchids at Art Cauley who nearly ruined Mel. with his WHITE CHRISTMAS campaign ... Incidentally, Art proudly proclaims that with this issue he starts his third year of BALLYHOO without having missed a single week ... Quite an achievenent, I'd say. Congratulations Art. Can anybody else match this? Let me know. In Group “B" George Forhan waiked off with the monthly prize ... and that in a town that never even came close in the past ... How @oea the guy do it? By sheer, bulldog persige tence. He just wears ‘em down, sells ‘em, and keeps coming back for mores Al Hartshorn, knowing that his parole was almost up,and he was due to report to the Mountain San immediately after Christmas, didn't just drop everything and say “What's the use?” He plugged and he slugged, and wound uv in the secend spot. : That's persistence ... SHOWMANSHIP ce Baliyhoo ees Keep it up fellows, and let's see some new faces ig our winners! eirele.