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CAPITOL WELLAND
I SAW has became a regular feature of the local Tribune, and George is quite prowl of the fact that this is the first reali theatre promotZon om a permanent basis, this paper has ever
gone for ... On off-theatre pages this week two scenes were
rum oo. One on NEVER WAVE AT A WAC and another om GREAT DIAMOND ROBBERY ... Pretty good, I'd say, especially in view of the
fact that in the past we couldn't cven get the boys om the paper to talk to us ... let alone co-operate om promotion of any kind.
George is still getting valuable free time over © HV ¢ en their "Mystery Personality Show” and the Hungarian and French hours oco Direct plugs for all Capitol attractions.
Permanent displays in several dewn town windows continue o draw attention to eur eurrent programs ... George's marques display of live Christmas tress was really something... and didn't do hig WHITE CHRISTMAS date any harm.
CAPITOL = SUDBURY
Jeff was playing SHOW BUSINESS, and his entire front was loaded with full-size star cut-outs and good sales copy ... most of it eut out of a 2hesheet. Four good window displays helped sell plenty of tickets ...
Melody Music store used an attractive eut-out of Marilyn Monroe in their front window ... the locals stopped, gawked, then dashed for the Capitel ... (So Jefr% tells us ...)
Paquette’s Men's Wear store used a eutout of Donald O'Connor in top hat and tails to dress up a full window ... Lots of geod pic and theatre art and copy ... Another excellent display in Parisienne Ladies! Shoppe, using Ethel Merman in an evening gown to tie in with their sale of gowns for the holiday season. Johnny Ray was used to plug records in Kreage’s ooo Interesting to note that Jeff used each of the major stars te do a epecific job ... appealing to a separate and distinct segment of his population. That's what I like to sao.
Lecal disc jocks were very ce-eperative, and plugged all the musical hits on their regular pregrams, with eredits to picture and theatre. Total cost for this service ... TWO ducats for each station manager ... Two stations, two ducats.
CAPITOL = PETERBORO
Not too much from Len ... What's the metter Leila? Shot your bolt when yew wom socond prise Last nonth?
For TRACK OF THE CAT Len had large cat tracks stencilled from the sidewalk right into his theatre ... with good selling eopy. A good story in the Examiner on the staff Christmas party and that looks like the extent of Leonard's promotional activities this week ... Won't win any prizes this way, boy.