Ballyhoo (Jan 7, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 7, 1955
Volume:
Ballyhoo (Jan 7, 1955) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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I have Herb!s entries covering the past couple of weeks, here ... and if I do a little cutting and condensing, don't blame me oo. Live asked time and time again that the entries be mailed to me each week ... but obvieusly Herb has his owm ideas on the subject. I see three separate two column scenes on off-theatre pages in the Mercury on cach of the Pollewing ... QUEEN OF SHEBA, THE ROBE and HOW TO MARRY A MILLIONAIRE ...2 CG J O XY plugged the background music from THE ROBE on several of their regular features. Yorvis restaurant still handing out hundreds of book matches each week ...0 each book carrying a plug for the PALACE in the ferm of an offer of theatre tickets to anyone colliceting enough books to spell out PALACE. So far, in seven weeks ten tickets have been handed out ... Not bad. {wo more eff-etheatra page scenes in the Mere ... ON HONEYCHILE and BRIGADOON ... Kelly's Music Store gave this feature a large chunk of space in his large ad on the firat page ef the second section. Geoed theatre copy and a preasbook mat. A local policeman, during his off-duty hours, dressed up as a Scottish Santa Claus, as described in a recent publicity department bulletin, strolied along the streets during peak traffic hours and created quite a stir, particularly among those Guelphians ..0 er is it Guelphites? I still don!s% know ... whe happen to be of Gaelic daseent. Herb !g piece de resistance, and I really like this, is a full page co-op on BRIGADOON, with ten local merchants lending their co-operation. Mest of the ads refer directiy to BRIGADOON, and the large centre spread is devoted to the pie and theatre o-..That's the way to knock off points Herb ... Let's have more of the same. TIVOLI © HAMILTON All I can find £Lrom Dom is a report that his "Pick-a-Present® deal with the Spectator had been continued for another week ooo Fall details were carried in an earlier issue. ALGOMA = SOO Olga and Norm put thelr heads tegether to see what they could do in the way of a joint co-op deal, and this is what they came wp wath aco Am excellent half-hour radio pregram was arranged with four local merchants, over the airwaves of C J £ CG. Musie from the features WHITE CHRISTMAS and NO BUSINESS LIKE SHOW BUSINESS was featured throughout, with live plugs for beth attractions, and liberal mention of the local F.P. theatres responsible for bringing this terrifie entertaimment to the SOO ... What sands eut in this deal is the fact thet Olga jumped right in, in spite o£ the fact that she doesn't play oither of % : sed and that's what I call veal co-operation. he attragiiaae