Ballyhoo (Jan 7, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 7, 1955
Volume:
Ballyhoo (Jan 7, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL NORTH BAY Robert got himself an excellent two column by fifteen inch o.oo roughly 420 linea ... co-op ad with City Laundry in the Daily Nugget o.. The heading read ... “Get the BEST YEARS OF ITS LIFE From Your Sait ...% ete. Need I mention the pie title? Yep», you guessed it. Included in the ad was a good pressbook mat. Several iecal building supply houses grouped together to take a three quarter page co-op, with excellent tie-in heading and good art and theatre copy. Displays in the Town and Country rostaurant, St. Regis Hotel, Bus terminal and the local taxi stand. That!s all? Whassamatter Bob ... getting tired? Oh oh, @ giant package postmarked Nerth Bay has just landed on my desk, and sure snough it’s a terrific scrapbook ... the contents of which will be divulged in cur next issue. Alls forgiven, Robert, until the next time you slip a little ... Brothererer ... what I don't have to do to keep you in the chips .o. ROYAL = GUELPH Ted whangled a 240 line spread right in the middle of a "Shop Early" page in the Mercury, and used it to plug hie current attraction ATHENA ... Two street signs were strategically spotted to plug the sale of Booka of F.P. Tickets. & two column scenes on ROOGIES BUMP on an eoff-theatre page in the Mere. Ted's EF SAW deal ... the original ... still deing nicely, thanks, every day =< every week. SENECA © NIAGARA FALLS One of the local bands travelied around town playing carels on the Thursday before Christmas, and Jack prevailed en them to stop off and give out in front ef the Seneca ... Surprising how many passers-by paused to enjoy the earols. Guess a few found their way to the boxoffice. REGENT © OSHAWA Sure and Al%g IE SAW feature in the Times-Gazette is as popular as ever .o.o With an occasional seene or diaplay plug paid fer by the paper. They really like it in Oshawa. Another of the excellent co-ops run by Collette Beauty Salon appeared this week, featuring Deborah Kerr in DREAM WIFE. A4 good three columm acene on an eff-theatre page as advance for WHITE CHRISTHAS. Displays again placed at the lunch counter of the Motropeiitan store and in the Genosha Hetel. ; AL won't be doing any BALLYHOO for a while ... but I'll bet bis influence will help Charlie Perric cavry on in oa harde toebeat Hartshorn tradition ... which moans points, and prises.