Ballyhoo (Jan 14, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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‘B’ f DISTRICT y “ VL w= _ NUMBER 3 JANUARY 2h OF AWARDS AND SUGH Everybody likes to be a winner ... it's enily matural ee Unfortunately there's just so muck room at the top, and enly the chesen few climb high enough up te carn the number one tag ... The question is, how dees one earn Lt 5 and who doea the choosing -.-. fhe answer to both can be given by each one of you individually ... YOU know, deep down, whether the effort you have put into your work was such as to warrant your elevation te the ranks of the top showmen oo. the prize-winners ... the men who are always pointed up as examples of the best in our business ... YOU know, LZ you want to be completely honest about 1%, that YOU 0. have as much te do with selecting the winners, as the judges, whoever they may be. That's why I%m such a stickler for consistency. The hit-and-miss type of eperater may get away with it for a time ... but he's only fooling himself. He'll never see his name in bold type, heading the lists ... and he’s generally the first one to gripe about sonsone else knocking off all the honours. It’s the guy who's always doing something ... dreaming up ideas ... siuggimg away woek after week, coming up with a new or novel gag ... never satisfied, always searching ... always thinking ... always doing. He's the one whe must in time realize his ambitions, whatever they may be ... wherever they may lead. That's why I always sean our trade magazines ao carefully ... searching fer names of our BALLYHOO mombers im the lists of awards, citations, honours ... Those lists tell me who the "triers" are ... even though they may be nosed out at the last minute. ££ still maintain that if you try often enough, sooner or later you'll hit that old jackpot. And that, my friends, is something you've got to de for yourself ... I can't help yeu there. Keep trying ... keep slugging ... and keep sending examples of your work to ali the trade mags. Get your name in their pages ... You'll bs in good company. Keep BALLYHOOTN! D.ELK.