Ballyhoo (Jan 14, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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LOTS OF HONOURS My very special congratulations to Olga Sharabura and bob Harvey on their listing among the citation winners in MOTION PICTURE HERALD'S drive for better merchandising methods oo. I doen't have to remind you just hew important confection merchandising is to our theatres ... Look at your over-all figures. It is very interesting to note that ef the 28 theatres listed ... among them such houses as Radio City Music Hali in New York, The Roxy in the same city, Breadway in Portland etc. all gigantic showplaces ... NINE Canadian theatres were honored. This is a world-wide competition ... which means that Canada knocked off one third ef the citations awarded the worid over. Jack Fitzgibbons must be a pretty proud guy ... his organization services most of them ... and remember ... YOU are just as eligible as the next person ... Send photos of your bar and details of your sales promotions to Jack at frequent intervals ... He'll sec that you're entered. Incidentally ... Olga and Bob gat an extra 1,000 points towards their BALLYHOO S.0.S. total. eXoXoXoXoMoXoNo Ho VISUAL EVIDENCE Seems that I must remind you again that your weekly sntries in our S.0.S. must be accompanied by visual evidence ... not that XY don't trust you ... but the same rules must apply to ali .-. A few of you lads send me a typed list of your activities during the week and iet it go at that ... I MUST have teare sheets, snaps, samples etc. before I award points, or report your entry ... I don't think I can make it clearer than that. N*°est ce pas? ooo Koo MoKo Lo SCHEDULES AND RUNNING TIME When do yeu make up your running schedule? The day before your program opens? And, if you happen to be ten or fifteen ninutes short, it°s very handy to pick up your phones, call the booker and expect him te take immediate care of it for you, isn't that so? I don't know how often I've written on this subject, and how many times I've discussed it with you fellows ... but there's always someone who iikes to do things the hard way. You get a booking sheet several weeks in advance of your playdates ... That is the time to sit down and work out scheduleso if a change is indicated ... too much time ... not enough time, or what have you, there'’s plenty of time to drop your booker a note and be safe. I said a note ... NOT a phene cali. SO ooo lot's get a little system dnto o eperations. Give your booker an even break ... and elininate. therexpense of costly and neediess long distanee callg, How about it?