Ballyhoo (Jan 14, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

LET'S DO SOMB CHECKING Now is as good a time as any to go over your theatre ... from the projection room to the basement ... inside and outside, te make sure that your theatre is in A-1 physical condition oo. We're half way through January ... Spring will soon be here, and it isn't too early to start planning your "Clean up Paint up" campaign ooo Let's step outside for amment ... How's your upright sigm oo. your canopy ... your display frames and front in general? Do they reflect the glamour to be found inside your doors? It's a fact that proper colour, Lighting, cleanliness are your best javitation to ticket buying ... Think ebout it. Dead lamps in your sign and marquee? A dead give-away ef a sloppily-run theatre. Check daily ... and replace duds the moment they become "duds" ... Not so tough ooo Do your display frames honestly tell what may be expected inside ... or do you leave a little to your prospective customer's imagination? If you do ... he may continue to be just a "prospective" customer. If you are playing a twin bill bell em ... and not just a line to suggest "added feature ... i.e% them knew what they're going to see. 3° Is your boxeffice clean, neat and easy to find? I'na not kidding ... X have seen so many cards, pesters, decals and what not im some box offices that one had to have Superman's X-Ray vision to find the cashisr ... Get wise, guys. So much for the front ... Now YOU take a trip through the rest of the theatre ... foyer, lobby, auditorium, up and down tha aisles, boiler room, stage area, projection booth 2... WITH YOUR EYES OPEN ... Surprising how many items you may find that can stand sorrection ... even im a well-run theatre. £911 make the trip with you the next time I visit you .e.» hope I don"t find a single thing to eriticise ... but bhat's entirely up to you ... Se, if there's anything to be dene to improve the physical appearance of your theatre .oo pO IP TODAY. otoReoXo XoXsKe IPs A LOVELY DAY It's beautiful out teday ... bright and clear, and no snow ag far 2s the eye can see ooo BUT ... I'm sure we're going to have some snow before this winter is over ... Are you ready Lor 162 Have you some pock salt on hand? A couple ef good odie paeeene! tie easier to remove the snow from your marquee, sidevalks, exit areas ete. befere it gets ae t ; and harden into ice. ; hanes to sees Don't wait for 1% te accumulate oo. Protect yoursel? and your customers by getting rid of it just asa fast as hits the ground ... Its sasier toe.