Ballyhoo (Jan 14, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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DRUMBEATS ALONG THE S.0.S._ TRAIL Calling all Drumbeaters ... Calling all Drumbeaters ... 50; Let's start beating those drums ... real loud now, and all together ... And if you can't make your drumbeats heard from ene end of this ecirevit to the other ... Well then, maybe we'd better send up a few smoke signals ... Real dense ones. I'm kidding fellews ... but seriously. I'm really proud of the job this BALLYHOO gang of ours has been doing, and maybe that's why I like to see more and more bigger and better Ballyhoo from my guys ... I get just as big a kick from tossing orchids your way as you do ... But I would like to eee more of you in the running fer the top prises. There's still time, and believe me, there's plonmty of room at the top. Take a leaf from Mel Jolley’s book ... He made up his mind that he was going to knock off one of the tep spots, and did he ever do it ... but goed = in December. And look -at what George Ferhan Jr. did ... he’s a comparative neweomer to our district and BALLYHOO, and yet, in the first two months of our S.0.S. he managed to capture first place twice ... I could name otherg ... Al Hartshorn, Bob Harvey, Art Cavley ... All winners ... all sluggere ... ali supereshownen. YOU can share the spotlight with them ... all it requires is the will baeked by that extra little bit of effort ... 80-00 cco you gonna join us? And that ends the lecture for today ... se let's see what I can do in the way of reporting what has been going 6m in our "B" group this past week ooo TRADE HEADLINES A fair amount of stuff this trip ... I notice im MOTION PICTURE HERALD under gate of January Sth a few of our gang montioned as contenders in Quigley competition ... Beb Harvey occ Vern Hudson ooo Moi Jolley and Paul Turnbull. Nise geing guys, next stop, QUIGLEY AWARD? Hope s0 oo. In the same issue of M.P.H. as mentioned previeusly, Olga, and Bob Harvey are cited for excellence in the promotion of their confection departments ... and while thay represent a pretty good percentage of the whole ... Let's be pigs, and knoek off at least half a dozen citationa mext time ... The EXHIBITOR in the January 5th edition devotes space for a good picture of one of Paul Turnbull's better promotions, plus covering story ... First mention we've seen ef one of our boys in this mag in quite some time ... SHOWMEN'S TRADE REVIEW, dated January Sth, devete eps ee a eh ea al section to our pane one! adie in it stories sbout Pa Turnbull, Eddie Landsborough 5 JPog Ted Deney and Jefe Jeffrey. gh, George maaess Congratulations ali ... that's what bom & ooo LO B6S coro How about some of you others getting in there? cl not too tough ... Teli ‘em what you re doing ... They'll do the rest.