Ballyhoo (Jan 14, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL ST. KITTS Vern was playing BRIGADOON ... what more natural than to have a young lady, in Scottish costume, handing cut samples of Kerr's butterssetch along the Main stem? ... Both tha lassie and the candy were well tagged. Caver’s Musie Store included 2 pressdook mat on BRIGADOON in their display ad in the Standard ... also put in am excellent window tying in with the pic ... Masson Travel Ageney and MePherson-Cluney Plaid Store both dressed up their windows in auppert of BRIGADOON. Jack Dawson, friend of VYern's on C K T B devoted a full half-hour on one of his afternoon programs to play the entire BRIGADOON seore, with plenty of good plugs fer the date. fhe station's “Merning Melodies" program still going great guns, with loads of publicity for the Capitol. fhe theatre front was completely covered im piaid for the occasion ... most attractive. Standee still on display at the entrance to the supermarket on the highway. CAPITOL GALT Eddie's I SAW deal still attracting much attention in the local daily, six days a week. C K GR plugging current and coming Capitei attractions om their Capitol Showtime progrén. Eddie borrowed some excellent Christmas earel recerds from Connie's Music Centre, and played them over his p.a. all of Christmas week. Many complimentary remarks from patrons. {The day after Christmas, Eddie switched to WHITE CHRISTMAS, iaterspersing the musieal numbers with plugs for the coming attraction. CAPTTOL WELLAND Guese George likes winning prizes ... he's certainly not Letting up any in his Ballyhoo efforts oo I see that his I SAW deal is still going strong, and gathering momentum ... The readers ssem to like 4t, and it has become one of the high spots in the Tribune®s pages. The daily aiso featured good off-=theatre page scenss on both HAJIJI BABA and THE LAST TIME I SAW PARIS. Excellent window displays at Ress Stores and Hilder's Furniture on WHITE CHRISTMAS ... Six good permanent window iocations around town carry current theatre art and copy ... fhe Tribune carriers distributed 1200 January calendars for George this week ... much better than finding them sitting e+ the bottom of a manhole. C HV C came through as per usual phe erlertont, pugs of theiz "Mystery Personality" show, and © e French and Hungarian hours. Ke oe ae got lots ef prizes o.oo op <¥ up boy saa