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REGENT = OSHAWA (cont *d.)
oe
I mustn't skip over Al's midnight show too lightly ... It was one of the few in this group to play to really outstanding reaultés ... and for am excellent reason. It was very carefully planned, weeks in advance oo» Prizes, and good ones, such ag padios, watches, merchandise orders ete. were promoted from Local merchants, and drawn for on the stage just after midnight. Every participating merchant advertised it ... as did Al, and at premium prices, he was sold out practically before the deors opened. It just takes a little thought, and a little effort fellows ... The business is there 4f you'll only go after it, and not ke satisfied with an ad in the paper a couple of days in advances. Try it next time ... huh?
PALACE GUELPH
For his date on BRIGADOON, Herb had G J 0 Y feature the entire § 4}
musical score on one of their popular afternoon programs, wien
full theatre credits ... One of the station's platter spinners featured many of the tunes, iaterspersed with theatre chatter
on his own noon hour show ...
Vorvis Restaurant still handing out hundreds of book matches with the theatre ad ... also piugging current attractions ever their own radio program like s0 oo. "After you have enjoyed BRIGADOON at the Palace, top off your evening at the VYorvis ..."
ORPHEUM = SOO
Olga and Norm got together again on a street stunt to sell their individual attractions ... One member of each staff, attired im pyjamas paraded up and down the main drag, carrying a cleverly designed banner, and a eat ... Drew much comment and plenty of laughs ... Norm was playing Phfft oo. and Olga naturally ... TRACK OF THE CAT.
SENECA NIAGARA PALLS
For WHITE CHRISTHUAS, Jack was able te talk the guys at the Review into printing THREE good scenes ... two 2-col. and ons 3 eol. Quite unusual for this daily. Good work Jack.
Two good windows in important down town locations .o. The C.N.R. delivery truck sported one sheets on both sidos, for one week in advanee and during the run.
A good, 40 x 60, hand painted display was used to good advantage at two main street intersections weil in advanee of, and during the run.
dack took advantage of the "So many more days to WHITE CHRISTMAS" display in his boxeffice window well 4n advance of his opening.
Your stuffs getting better Jack ... keon 4% up, and let Harry use his initiative and inagination in Lining up More promotional activities for yeu ... Do him goed, and you too.