Ballyhoo (Jan 14, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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REGENT = OSHAWA (cont *d.) oe I mustn't skip over Al's midnight show too lightly ... It was one of the few in this group to play to really outstanding reaultés ... and for am excellent reason. It was very carefully planned, weeks in advance oo» Prizes, and good ones, such ag padios, watches, merchandise orders ete. were promoted from Local merchants, and drawn for on the stage just after midnight. Every participating merchant advertised it ... as did Al, and at premium prices, he was sold out practically before the deors opened. It just takes a little thought, and a little effort fellows ... The business is there 4f you'll only go after it, and not ke satisfied with an ad in the paper a couple of days in advances. Try it next time ... huh? PALACE GUELPH For his date on BRIGADOON, Herb had G J 0 Y feature the entire § 4} musical score on one of their popular afternoon programs, wien full theatre credits ... One of the station's platter spinners featured many of the tunes, iaterspersed with theatre chatter on his own noon hour show ... Vorvis Restaurant still handing out hundreds of book matches with the theatre ad ... also piugging current attractions ever their own radio program like s0 oo. "After you have enjoyed BRIGADOON at the Palace, top off your evening at the VYorvis ..." ORPHEUM = SOO Olga and Norm got together again on a street stunt to sell their individual attractions ... One member of each staff, attired im pyjamas paraded up and down the main drag, carrying a cleverly designed banner, and a eat ... Drew much comment and plenty of laughs ... Norm was playing Phfft oo. and Olga naturally ... TRACK OF THE CAT. SENECA NIAGARA PALLS For WHITE CHRISTHUAS, Jack was able te talk the guys at the Review into printing THREE good scenes ... two 2-col. and ons 3 eol. Quite unusual for this daily. Good work Jack. Two good windows in important down town locations .o. The C.N.R. delivery truck sported one sheets on both sidos, for one week in advanee and during the run. A good, 40 x 60, hand painted display was used to good advantage at two main street intersections weil in advanee of, and during the run. dack took advantage of the "So many more days to WHITE CHRISTMAS" display in his boxeffice window well 4n advance of his opening. Your stuffs getting better Jack ... keon 4% up, and let Harry use his initiative and inagination in Lining up More promotional activities for yeu ... Do him goed, and you too.