Ballyhoo (Jan 14, 1955)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CENTURY = HAMILTON & Sete eS Mel's really steamin' now ... and continuing his food werk coe He wound up his "Toys for Tots" campaign with a free 1orniag show for the contributing youngsters ... Others had to pay, and did. GHML plugged this show over several prograus, tying 4% in with their Lone Ranger program. For his regular Saturday ayem Famous Fun Festival, Mel got himself some good publicity on the Spectator'’s new kid's page in the Friday edition ... plus three good stories in their pages in preceding issues. fo the parents of the first baby born in 1955, Mel awarded passes to sse SHOW BUSINESS «occ and got himself some space in the Spec as a result. A good, off-theatre page scene in the Spee on BLACK WIDOW, Mel's midnight show feature. © Kk 0 CG came through with much good mention on their annual Hit Parade ef the Yoar, a three quarter hour musical with elever chatter. Paul Hanover contributed much free publicity on his New Year's Eve program "Meet Me at the Brant” ever C HM LE ooo Phe same station gave Mel an hour long musical show, featuring hit tunes fren his attraction. Kresge's sti11 using Mel's display as a background for their radio program ... The 28 @.B. dealers continue to display jumbo cards in their windows and inside ..-. as described in last week's issue. Keep this up Mel. ..you're not restricted in the aumber of prises you may wim in our contest ... and 1% all adds up when totalling the points for the grand awards ooo CAPITOL = PETERBORO Por his special kids* show during the holiday week, Lea tied 4n with General Millis, which resulted in several good advance plugs over their regular program over GC H EX ooo GoM. also contributed ten Lone Ranger records which he used as prises. The first 150 youngsters purchasing tickets wera treated to a free drink, courtesy of Roerman's Beverages coc Hockey atieks, pucks etc. were promoted from Millard's Sport Shop o.. and hundreds of plastic miniature trucks, planes ete. left over frem a pravious Theatre Confections promotion were hanied out to the happy youngsters. This is all weil and good Leonard ... but how about some real, honest-to-goodness selling ... like in our last drive? You're not waiting for ene of these brickbats to come flying your way are yeu fella? ALGOMA = 800 Olga's contribution is the stunt she got to j gether with, with Norman oc. No need to repeat it. How about branching out on your own, Olga ... Like you used to? Hore points in 2b ooo and it needn't step you fren co-operating with the Algoma.