Ballyhoo (Jan 14, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 14, 1955
Volume:
Ballyhoo (Jan 14, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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TIVOLI @ HAMILTON Not very much from Don this week oo. just details of a tis-up with one ef the quiz programs over G K 0 G oe the old telephone Bag oc. whereby the station calls four or five numbers at random asking a simple question ..-. with a payeff for the correct answer oc. If there's no correct answer, but the party had been listening to the program, a ducat to the Tivoli is sent out, with a description of the current program. Youll have to do better than this, Dom ... not every program can be a WHITE CHRISTMAS ... but EVERY program's got to be sold ag if it were. That's the only way you'll fill all those seats of yours oo. Gome OM NOW ooe Let’a get in there. ROYAL GUELPH fed"s only claim to fame this week is his I_SAW, deal, which isa still attracting much attention in the Hereury o.. Oh yes, I note a good seene on ATHENA on an off-=-theatre page. Come on boy occ I know you're not ruaniag out ef ideas o> but how about putting some of them to work ... EVERY week, eh? CAPT TOL = NORTH BAY Another scrap book from Robert ... usual sise, about four feat square, leaded with good stuff, and I love it ... BUT, Bob, how about trimming the dimensions a little? Say to about hali? Tt won't affect the appsarance of the book, and will make it & let easier to read, and to handle ... How about 1? You might also give me a complete, detailed account of the contents on paper ... just to make it easier to award the points you're entitled to ... You Left out about half the stuff ia the current report, and i had to erawl all over the floer, ehecking and measuring ... It all takes time, you know oo. and £¢% much easier for you to do when assombling your material. Se ooo Let's number and itemize your entries in future ... Is 2% a deal? Bob's feature was WHITE CHRISTMAS, and the boy really went to toum ... covered everything, newspapers, radio, street stunts. Let's seo if I can put 1% down om paper. In the way of newspaper co-ops, I see two placed by Norman C. Harvey ... (Sti11 no relation ...) ome about 460 lines, end the other 440. Good theatre mention in both .-. Then there's a 2 page ed by Hill Clarke and Stradwick-Brown, with a good pressbook scene and theatre sing right in the middle ... Also two separate ads by City Laundry, each of about 350 ldnes ... Waite Bros. came through with a 400 liner, and Bannon Brea. nentioned the program in their ad. The Weekly Shopping Guide page featured a Capitol ad ... im return for some prizes ceo A good story in the local Nugget on the i fen ©f VisteVision in WHITE CHRISTMAS ... Three off~taeataaene seenes, mo lese o.oo Two two-column, and one three<coiuan. All pork £2 plenty of poimts, and don't thiak you dentt need ‘em abe