Ballyhoo (Feb 5, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1955
Volume:
Ballyhoo (Feb 5, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ONTARIO fy ‘B’ J DISTRICT * yy, =; ww "NUMBER 5 PEBRUARY_5 GOLDEN GOOSE I don't think that it is necessary to go inte a lenghty discourse, supperted by statistical trivia, to impresa upon our Feaders the important part played by cenfections im eur evereall scheme ef operations oo. Rebody knows better than you, just what this most important seurse of revenue has meant to us ... especially during tho past two er three years. Confections has truly been our "Golden Goose ...% delivering with emasing regularity basket upen basket of glittering golden eggs ... ranging from pullet siss te extra Large ooo frem ten, to twenty two carats ... week after week and year after year. . It's up to us to keep that goose alive ... A dead one, even though it may be golden, isn't much use te anyone. Let'n not ki12 it through sloppy operation ... mismanagement of our counters ..neglest of the basic principles of goed salesmanship and service, Keep your popsora machine immaculately elean .oo your counter well stocked, with fresh appetizing items. Pay. as much attention to the attractiveness of your displays as you do to your fronts ... Make sure that your attendant is pleasant, neatly attired, and properly trained in "Service te our patrons ..," Above all, make doggone eure that every~ thing to do“with your confection bar is sparkling clean. ; Pay clese attsntioa to the numerous bulletine sent gut by Theatre Confections ... Diseuss any problems you may have with their representatives when they call on you ooo . They’ve just as vitally interested in serving you, as you i are in serving your customers. f.€.L. is doing one terrific i jeb ... we're reaping the benefits .-. The least we can do, is the best job we know how. Don't kill the goose that Lays the golden eggs co. Treat it gently ...0 pamper 1¢ .o. and you'll be gathering them fer a iong time to come. D.E.K.