Ballyhoo (Feb 5, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1955
Volume:
Ballyhoo (Feb 5, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GANADIAN PICTURE PLONERRS The Onterio section of the Canadian Picture Pioneers held their annual dinner and induction of new members a few days ago o.It was a pleasure to greet as new members a number of old friends. Martin Simpson, who started working for me in Windsor ... it hardly seems like twenty five years ago ... George Davio, Kenny Wells, Roy Miller, and about twenty other "Old timers ..." were on hand for the initiation ceremonies. Congratulations, and welcome, fellow pioneers. Incidentally, anyone who has been in the motion picture business, im any capacity, for twenty five years or longer is eligible for membership ... and I just happen to have a couple of application forms in my desk ... . oMoXeoKRoXeXKoKo A NOTE FROM AL I received 2 note from Al Hartshorn tho other day ...0 enclosed in the samo envelope was a brief item culled from a recent Rotary bulletin. It's interesting, and I thought you'd like to read it. 'The truly valiant man recognizes no such thing as failure. He regards mistakes, misfortunes and misjudgments as practieal lessons in wisdom and personal discipline. Though he does not accomplish the particular objeet in view, he thinks of it, not as a failure, but as a means to a higher purpose ... The most successful men have used seeming failures as stepping stones to better things. It is not failure, but lack of earnest and continued effort which causes g0 many men to fall behind in life's race ooo Men whe seriously and diligently try without succeeding, are deserving of greater praise than those who succeed without trying ... It is well to rvemember that right effort, combined with industry and earnestness, will ultimately bring sure reward." Makes sense, doesn't it fellows? Seems that it just about expresses what I've been saying in these pages over a long period of time. Read it again ... it'll do you good. o®oXKoKoKe Ko BERT PERRY PASSES We were serry to learn of the untimely passing of CoH. (Bert) Perry oo. veteran projectionist at the Capitol theatre in Sudbury, on Thursday, February 3rd. Bert suffered an attack while at his machine, and died minutes later. He was 57. Bert Perry started his career in show business in 1916 in Timmins. He was inducted into our Twenty Five Year Club in 1954. He is survived by a som and two daughters, to whom we extend our most heartfelt sympathy on thelr sad bereavement.