Ballyhoo (Feb 5, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1955
Volume:
Ballyhoo (Feb 5, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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DIG THOSE CRAZY "B" DRUM-BEATS So ... here we are again, with an up-to-the-minute account of the activities of our gang of go-gettin’ Ballyhocers ... well, I suppose I should qualify that ... but you can do it for ne after you have studie@ the summaries which follow .. I am going to try and pack two weeka!' entries into this issue, which will bring us up to the end of January ..oand give me a chance to work out the score-board in time for our next issue. I think there are going to be some changes in the standings oo. but, first things first ... we'll talk more about that next week. ‘ First let us take a quick look at the U.S. trade press for the past week ... I see where Bob Harvey hes knocked off a Seroll of Honour, in the January 29th edition of MOTION PICTURE HERALD. Congratulations Bob ... Keep 1% up. I was just a little disappointed at not seeing the name of a single Ballyhooer among the Citation winners for this quarter ... What gives? In the same issue, Art Cauley gets mention for one of his deals. S.T.R. under date of January 29th comes through with an excellent story on Len Gouin's treatment of SECRET CONCLAVE, when it played his house ... BOXOFFICE under same date carries a pieture and story of George Forhan Jr's. BRIGADOON campaign, also brief storios on Bob Harvey and Paul Turnbull. What's with the rest of you guys? Tired? I have on my desk a campaign ... without a doubt one of the finest to have reached me at least since the start of our current §$.0.S. drive. The subject ... SEVEN BRIDES. The guy, Art Gauley. Art hastens to add that this is only his pre-opening campaign ... with more, plenty more to follow next week. The lads really in the groove ... and what a solling job he did on this one. You know ... a'’fuuny ... but his business on the first three days is the biggest we have seen in Peterboro in ages ooo Must be a connection there somewhere ... don't you think? But, complete details may be found under the heading, PARAMOUNT = Peterboro, under date of January 29¢h. And now, let's get the show on the road ... first section covering entries for woek ending January 22nd. Second section for w/e January 29th. Let's go ooo WEEK ENDING JANUARY 22ND ORPHEUM = SOO For her attraction ATOMIC KID, Olga designed a most attractive display ... & mushrooming atom-bomb explosion, titied, naturally "Explosive Entertainment etc." which she used inside for a few days, then transferred it to the sidewalk in front of the theatre. She also placed a huge time-bomb display om the sidewalk with Similar copy, to attract the passers-by. Olga doesn't neglect her confection sales ... This week she concentrated on selling her Buttercup popcorn, and had huge yellow footsteps stencilled, leading from the boxoffice, through