Ballyhoo (Feb 5, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1955
Volume:
Ballyhoo (Feb 5, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ORPHEUM = SOO (cont'd.) the lobby, up to the candy counter, and along it to ths Buttercup machine. Hach footstep was suitably inscribed with selling copy. The backebar and mirrors were also very effectively decorated .-.. Wonder if that's why her confection sales showed a decided jump this wesk? Coald be, you know. CENTURY HAMELTON A pretty sizeable entry from Mel again this week ... the guy's really cookin’ ... and brother-r-r ...o is he ever trying for that second win. The Hamilton Review ran a front page story featuring the winners in thoir "Pick-a-Star" contest, with full credits to the theatre. The News ran THREE 400-line seenes om SHOWBIZ, and an extra one ono. just for luck ... om YOUNG AT HEART. Jane Baker penned a very nice story about Donald O'Connor, one of the stars in Mel's feature, in her column ... and throw in a couple of free plugs for Mel's Famous Fun Festival. Beth © K 0 C and C H ML deejays have been plugging music fron both SHOWBIZ and YOUNG AT HEART ... and GC HC H = TV also came through with seme good plugs. Tho 26 G.E. dealers in an around Hamilton still displaying the SHOWBIZ displays ... and are committed to do so right to the bitter end oo. Mel's Famous Fan Festival gaining in popularity, and garnering much free space in the pages of the Spectator ... The Spee ineidentally, pays for ali the prizes handed eut to the Lusky youngaters. Large display posters still being displayed im the main window of the Spectator. Mel has & new contest starting this week ... Youngsters are asked to write "Why I would like to be a theatre manager ..." The winner to receive three books ef F.P. tickets good fer any of the Saturday ayem shows, and to be named "Manager for a Day" which, when the time comes, showld garmer Mel more excellent newspaper publicity. SENECA 2 NIAGARA FALLS An excellent window display in a good down town location for Jack%s showing of RED GARTERS ... The Evening Review, at Long Last, unbent a littie and cane through with not one, but TWO good scenes on THE HIGH AND THE MIGHTY ... and that's really sump'’n. Keep after "em Jack, and who knows ... they may get used to the idea ... and like it. Jack's assistant, Harry Homeniuk succeeded in obtaining two very good windews im down town Locations on THE HIGH AND THE MIGHTY. Keep slugging dack ... and Harry, and how about getting something ... anything, in to this sheet EVERY WEEK.