Ballyhoo (Feb 5, 1955)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1955
Volume:
Ballyhoo (Feb 5, 1955) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CAPITOL = WELLAND Well let's see ... I have tear sheets on hand toe prove that the Tribune is still publishing George's I SAW iteme. Also I note two good off-theatre=page scenes, ome on VICKI and another on THE EGYPTIAN. Free plugs over both the French and Hungarian hours ever C H V CG, originating in Niagara Falls. For DRUM BEAT, Roy Rogers deputy badges were handed out to the first couple of hundred youngsters ... This was featured in the newspaper ads, and the young ‘uns really flocked in for the show and the badges. The six permanent 11 x 14 window displays still attracting attention on the main drag. George invited the local Sea Cadets to be his guests for SAILOR OF THE KING ... They paraded up and down the aisles during intermission, band playing and flags flying ... and after the show a Tribune photog just happened to be around, and just happened to take a couple of shots of them in front of the theatre ... The following day an excellent four column pie with good story, in the so very tough Tribune. Not bad, huh? Talk abeut scrounging ... George Jr. gets copies of the Belleville paper where George Sr. is manager of the Belle oe. He noticed a couple of weeks back that the Egyptian was playing his dad's theatre, and quick-fast commandeered all the material he could get Sr. to send owt to him. Made up some dandy window displays ... A vacant 2h4-sheet board was sniped well in advanes of the opening with six sheets and daters. An excellent window display was set up in the Main Street window of Hatch's Furniture Company. ; In return for a small display in his lobby, George got himself a pretty fair portion of a display ad im the Tribune, paid for by Modern Furniture and Radio Company. The subject oeo still THE EGYPTIAN. ROYAL © GUELPH I still see I SAW every day in the Guelph Mereury ... Notice that Ted got himself a couple of off-theatre=-page scenes coo ON CATTLE QUEEN OF MONTANA. A tieoup with the local House of Television netted Ted some excellent space in their throe quarter page mewspaper ad. Good art and copy ... ail pressbook stuff ... om THREE RING CIRCUS. Swell stuff Ted ... but these co-ops are too few and far between. Come on fellow ... concentrate, and let's get you up there in the winners! circle. TIVOLI = HAMILTON The News Quiz tied in with the noon-hour newscast over C K 0 € still in effect. For his date on PHFFFT, Don tied in with the local Arthur Murray studio, on a lobby contest, with winners being awarded prizes of dance lessons by the studio. In roturn the Arthur Murray people used star heads from the pic in their newspaper ads.