Ballyhoo (Feb 5, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1955
Volume:
Ballyhoo (Feb 5, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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PARAMOUNT PETERBORO Art sends along his current entry and a promise ... “Wateh" ses Art, "next week's stuff ... wow 1" ... We watched ... we got it, and I can tell you that Art wasn’t kidding with his "Wow {1:5 You'll read all abeut it a little farther along oo Art's Business Quiz still running in the Examiner, and in return for a couple of ducats usod as prises, the Paramount gets a geod chunk of advertising right in the centre of the page. The Review pan a front page story about the help being extended the drive for funds in aid of local retarded children, by Art and the Paramount ... Same story in the Lakefield News. Three good scenes im each of the Review and Lakefield News om SUSAN SLEPT HERE ... Both sheets also carrying Don Corrin's NHollywoed Newsreel ...” Both Yolles and Florence Furniture stores put in full window displays, backed with lifesize cut-outs ef Debbie Reynolds, pyjamas and ali ... in support of SUSAN. CH EB X coming through with severai spots daily, plugging the song hit from the pic, and boosting Art and his theatre for their suppext to the Retarded Children's drive for funds. CAPITOL = SUDBURY What more natural than a special childrens! Cireus Matinee, for 3 RING CIRCUS? That's exactly what Jeff did ... to fine results. Six hundred ice cream bars were promoted from Silverwoods, and handed out to the first 600 young ‘uns purchasing tickets ... A clown contest was arranged, with a month's free pass as the top prize ... Winner, ea six year old young lady who appeared as Jerry Lewis ... Attendance was good, and the confection counter did a land-offiee business ... Tt%s all money im the bank, guys ooo Jeff's doorman, Ken Hall arranged a very effective Clown street bally ... promoted a costume, dressed one of the other lads im it, and paraded him along the main drag with a sandwich man as his cempanion, theatre copy on the sandwich board ... Jere dressed his entire theatre in circus theme for the occasion o.oo Carrying the motif right through, to the boxoffice and confection counter. A good, off-etheatreepage scene appeared in the local daily. CAPITOL PETERBORO Len had THE ROBE coming in for a repeat run .o.. contacted the head ef the lecal ministerial assoclation, as well as all Loeal clergy and same up with pulpit announcements in nearly every chureh, as well as the use of their bulletin boards for his posters. Good window displays wore set up in Deyeli's Book Store, the local. Gustoms House, also several geod locations in adjacent LOwns o