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Ballyhoo (Feb 5, 1955)

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1955
Volume:
Ballyhoo (Feb 5, 1955) Ontario 'B' District
Leaf #:
00011
Language:
English
Collection:
Global Cinema, Canada, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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a CENTURY HAMILTON Mel's "Piek the Stars" contest is back in the Review this woek ooo featuring a four column scene of the stars in YOUNG A? HEART, his next attraction ... The Delly News came through with two good scenes on BLACK WIDOW, and another of Doris Day, plugging YOUNG AT HEART. Paul Hanover still doing a good job for Mel on his Friday night broad= east from the Brant Inn. Disc jocka at C K O ¢ plugging the music from YOUNG AT HEART, with good theatre eredits. On Friday and Saturday afternoons, George Wilsen kicked in some good plugs for Mel's current attraction, over C HCH =} TV. REGENT © OSHAWA Charlie Perrie has been having his troubles this past week, what with a burnt out stoker fan moter, an epidemic of seateslashing ete. that he admits he was forced to neglect his BALLYHOO, just a Little oo. All ho can submit is proof of the faet that 2 SAW 4s st311 appearing in the Times-Gasette, daily. O.Ko Charlie ... we'll forgive you this time ... only because you're still new there. But, lets climb on that eld Baliyheo wagon and start selling what you have to sell ... and Let's not cry about poor business if we don't do something to give it a shot im the arm once ia a while. I know yeu can de it ... now it's up to you to show me, and the rest of our Ballyhoo family ... amd I might add ... Al Hartshorn, who's right om tep of your activities. CAPITOL « PETERBORO Not often that I see a eo-op newspaper deal from Len o.oo but I gee one now, and it's good. Two columns by fifty lines, paid for by Hatton Bros. who sell novelties and magicians! supplies, naturally on his current attraction MAD MAGICIAN. The same store put 4m an excellent window display for Leno A contest tiocup with the Review on TWELVE O'CLOCK HIGH resulted in much good publicity for the Capitel ... Two single column, end one two-column scenes on JUNGLE HANEATERS, appeared in both the Review and Lakefield Newa ... The Hidden Names contest im the News still rolling merrily along, with Len getting a five column by two inch deep banner in return for a couple of dueatsa, used as prises. ORPHEUM S090 Per her showing of HUMAN DESIRE, Olga arranged an effective window display with Lois! Style Shoppe oo. c 3 IC van a quiz contest based on the railroad theme ef the picture ... phayed railroad musie on all deejay shows, with good theatre and attraction credits.