Ballyhoo (Feb 11, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 11, 1955
Volume:
Ballyhoo (Feb 11, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SONTARIO Be Tee! CONGRATULATIONS DALLYHOO 8.02. 2 JANUARY WINNERS it's always aice to congratulate winners, espesially when they put up the kind of a fight that thie gang does oo» it was mip and tuek to the very last moment oo. and I guess the gays who took that oxtra nip are going te tuck away our prises this month ...0 Cormy, what? ... Congratulations guys, thanks Lor a terrifde job of Showmanship ... your prizes wili bo along in a few days? time. And mow oo. here they GEG ooo OUF January winners. GROUP _"A® USE PRIZE Art Cauley 2D _ PRLZE Nei Jolley GROUP 8 Bs 2ST PRIZE George Porhan Jr. 2ND PRIZE @Paul Turabull Q in our first group there is only a slight change ooo Mel and Art‘e standings are reversed ... with Mel being nosed ous at the very last moment by Art's terrifie pre-epening campaign on SEVEN BRIDES. This gives beth Mel and Art two farsts and two seconds each in the first three menths of our 3000S. Cur friend from the frozen North ooo one Robert %Q® Harvey got a little bit Lazy, and wound up trailing by a mere two hundred points oo. that/]1 larn hin. In Group °B" that young fella from Wolland, Georgs Porhan dr. turns the hat trick, with three straight firsts in three months .o. the first time that s happened since wo began these drives. Isn't anybody going to give this guy at least a little sompetition? Paul furabull ie an casy second, thanks to the groat job he did in re-opening the @1d Grenada as the New Downtown in Hamilton. that's the story gang ..o im terms of prise-winnerac Yer &@ ¢omplete, up-to-date ssere-board you'll have to turn &® couple of pages. Study your score oo. talkie a deep breath, nad let's soe 4€ YOU can't come up a wianor when the results Zeer February are published. What say? D. Bok.