Ballyhoo (Feb 11, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 11, 1955
Volume:
Ballyhoo (Feb 11, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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DELLS t) oo BLLLS. Qo 0 © BILLS Seme people save stamps ooo Others collect novelties, momentos ef their travels, or just old newspapers around the house ovo Shave a couple of guys in this district who delight in aceunu ~ lating bills o.. yep, that's whet IE sald ... bills. They just simply hate te pay their bills ... save them up for months at a time, then issue a cheque in payment of the whole thimg ooo and brother=r=r o.. does that make the lads in our audit department sissle. One of our boys has been saving all his bills from one local firm for a full year and a half, and then, Last weeks he paid his account ... and Norm Jackson hit the roof. How can he reconcile payment cf a yeareand-ashalf old bill, when there is no way at this time of knowing what it was all about? Fellows oc. please meke sure that all bills are paid oa time o.oo end TF mean the same week im which they are received. dof course we expect you te check them first, and onee you have app= proved them ... PAY UP. Norm'll Love you for it. ok oot odode We often foel pretty sorry for ourselves, especialiy when things don't go quite the way we'd like them to. £ think the foliowing is werth repeating ... Makes sense. "fT £olt serry for myself, and mad et the world because I had no shoes ooo until I met @ man who had no feet ...° Think it over .o. I’m sure you'll feel better. oMoKoeBoRoBe LoDo TELEPHONE CALLS Some tims ago I instituted a simple report, for the listing of all long distances telephones calls cach nonth ... Some of you lads still send it in regularly ... Others have short momories. This repevt is a "must" in this district, and I expect sopies of it on my desk during the week in which you pay your telephone account. Welre not trying to check up OR YOU ooo believe me, but I do like to know what is so important at times that it cant be put in a letter. Yould be amased if I told you what the Long distance phone bill for this district is each month, S@-0-0 o.oo be & nice guy and make sure that this report reaches me each month 2.0 will you? orksodsoo Boo You'll receive details im tho mail of a sures Yire promotion scheme designed te bring the sids baek to our Saturday matinees ..o. Stuily 6b coo Make your plans oo. Let's get going. Let's get the kids back where they belong.