Ballyhoo (Feb 11, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 11, 1955
Volume:
Ballyhoo (Feb 11, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Fees Sem terns Bese St Except for the manner in which he sends in his entries, our bey up thore in the Garden Spot of Ontario is really starting te cook ooo If it weren’t for the hiteandemiss pattern, I know that VYern would be right up there with the tep two or threes. Hew about 2t Vernon? GK f B practically turned their entire facilities over %o@ Yorn for his date on DEEP IN MY HEAR? ... Dave Wilson of the station's staff ran a guossing coatast on the music from the pie over his morning deefay program .o. His Saturday program, "Best on Wax” foatured the ssore from the pketuroe ... Jack Dawson Lfoatq= ured the music on each of his efternoon programs ... Clarence Colten devoted one of his "Morning Meledies” programs to a Seiute to Remberg oo. naturaliy with pleaty of good credits. Gaver’s Music Store used a pressebook mat in their reguLar display ad in the Standard ... also put in a most attractive window. The Coffee Shop and McKay"s Husie store ales put in good windows. Yorn used a geod flash front for tha eccasion. Standee still eccupying a nlace of honour at the ene trance to the new supermarket. {wo good off-theatro-page scenes were featured in the Deiiy. For his date om BAD DAY AT BLACK ROCK, Vern arranged for a good display in the Coffee Shop window ... and continued the contest deal he started a couple of wasks ago with the lecai branch of New Methed Cleaners. You've got yoursolf a gocd start hero, Yern ... How about stretching it in the next thres weeks to give you a erack at one of the top two spots? Can be you know. ROYAL |= GUELPR I See a good display ad spensored and paid for by Rutledge's Musie store, featuring good press-book scene from Tod's current attraction DEEP IN MY HEAR? ... Good two column scene on the same pic om an off-theatre page. Xe Set Eee av ad Ica Station € J O Y really went all out to co-operate with fed, featuring selections from the pic, with good credits at every possible opportunity ... Have a Letter from the station verifying this. VPorget to mention that Ruthedgo’s also put in an exesllent window display for Ted. Z£_SAW stil rolling merridy aleng ... A good two col, story, with pie of Ted at the helm, titled "Reyal in Ferefront as Modern Theatre ..." Good stuff Ped ... keep &t comin!. ALGOMA = S00 A very colourful Martin and Lewis etandee in front of the theatre to abtraet customers inside to see 3 RING CXRGUS ... Ganada Feeds put dm &@ good dispisy on their food counter ... Candy bar very smartly desorated to carry out the Valentine Day theme.