Ballyhoo (Feb 11, 1955)

Record Details:

Title:
Ballyhoo
Date:
Feb 11, 1955
Volume:
Ballyhoo (Feb 11, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CENTURY | HAMZLTON X don't knlow 2f I mentioned 2t before, but the Studebaker Corp. was se plehsed with the job Mel did on the visit of Jan Sterling to Hamiite that they featured a photo of Misa Steriing, Mel and & new sudebakor on the eover of theiv national publication. Moi’s "Pick the Stars" contest still going strong in the Hamilten Review ... this week featuring a four colunn pie ef Frank Sinatra and Doris Day from YOUNG AT HEART ... Two goed four hundred line scones in the Daily Newa en BLACK WIDOW. Mei was playing "Calypso Cruisao® as one of his CS shorts, got Jane Baker down to have a look at it, and wound up with a good stery in the folliowlng day's News and Reviews column of the Spec. € KO € and C HU EL both plugging the ausic from YOUNG AT HEART, with tots of theatre eredits. Geordie Papps emcees a popular juve program called <= "Collegiate" over C H C H, to which all students of loeal college giates are invited. This week he featured musie from Mel's attraction to which the youngsters danced. Good credits. Mere ?.V¥o spots kicked dn for free by George Wilson over his daily matinee shows on the same station. Mel ran a "Hanaeger for a Day" contest as an added ineentive Lor his Satayem Panous Fun Festival which he runa in co-operation with the Spectator ... Lots of newspaper coverage on this one. The Spee boys are really het om this deal, and provide all the prizes in addition to publicising it in their pages every day ef the week. PARAMOUNT -_ PETERBORO th Vebures an Baeinets Qua stil lolivering a pretty healthy slice of advertising in return for a couple of prize dueats ... Cheraey'’s came through again with a terrifie ed headed “See the Picture at the Paramount Buy Your Records at Cherney’s ...% One twoocolumn and two one-columm scenes om 7 BRIDES appeared in each of the Review and Lakefield News ... Art really did bis 7 BRIDES deal up brown ... The winners wore wined and dined, along with eivie dignitaries, representatives of the Examiner etc., then ao motorcade consisting of eight brand new GoM. Gars, including a couple of Caddies, picked them up, drove them around town and deposited them in front of the Paramount where they were Art’s guests. To the tune "Here Comes the Bridse® they paraded into the theatre, by couples, wore greeted by Art, escorted to the stage where they ware awarded the prises whieh had been previously promoted. Ast's SEVEN BRIDES campaign is one of the most thorough Z have ever scen ... Nothing was forgotton ... 4% was woll planned and well executed, How was business? Well, to put it miidily, witheut undue use of superlatives ... 4% was TERRIFIC.