Ballyhoo (Feb 21, 1955)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 21, 1955
Volume:
Ballyhoo (Feb 21, 1955) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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ONTARIO ‘B’ DISTRICT. FEBRUARY 22. © SOME ARE BORN GREAT ...® fo borrow from the ageless philosophy of the late Bard of Aven oo. one Will Shakespeare ... “Some are born great, sozo achheve greatness, and some have greatness thrust upen phem coo." A most astute ebservation, and since 1% is now in the publie domain, I have no hesitaney in borrowing it LOr & MoOREHt OF LWO ooo i e: I don't think any ef us were born to our jobs ooo z we were not pre-destined te take our places in the industry a we are proud to be a part of. Nor, do I venture te say, did 4 you er I have eur jobs thrust upon us ... beaten over the 4 head .o. Coaxed or threatened to dive in and thrash around to keep eur heads above water in this mad whirl which is Showbusineso 06 It is reasonable to assume then, that wo ... you and I, achieved our present status, be it as managers, department heads os what have you ... by dint of effort properly expended, hara work, and the expsrivnee gained over many, Many YEAaRG ovo We got inte this business because we wanted to ... it held a eerbain attraction, a fascination, a glamour we wanted to | becene a part of ... It was Showbusiness ... amd we must have | had a spark of showmanshi.p in us even thon ... That's why, my friends we are stiil around. Zet°s stick around for a long timo to come .o. let's do it by re-indoctrinating ourselves with the basie, underlying prineiples of eur work and our businesa ... at regular intereVals ooc Les’s koep right) om top of everything that 1s happeneing froma day to day ... ot’s SELL ourselves o.oo OUF Company, our dndustry ... +9 the communities we service. Let us ba SHOWMEN. We may not have been born to this business, or had di thrust down eur throass ... but we’re im 4%. Let us preve that whstever we had achieved to date, we did ourselves 4... through a leve ef the business, and by just boing geod and honest shownen. In short ... Let's keep BALLYHOOIN'. Get it? D.E.K.