Ballyhoo (Feb 21, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 21, 1955
Volume:
Ballyhoo (Feb 21, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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WATCH THOSE UNIFORMS I don't know if 4¢%s the uniforms or the help you have, but some ef the combinations I've seem in recent weeks leaves much to be desired ... There's no excuse for sloppy staffs. Goed uniforms are available, and I believe mest of the houses in this group have quite recently been provided with new sets. BUY ... &t takes more than a new uniform to present a neat appearance oo. We cans previde each member of the staff with & personal, valet .o. it's up to them to take care of their Slothing. . Kew often do you pay a visit to your staff quartors? De they hang their uniforms neatly at the end of the day? ooo Is there a full-length mirror for the kids te dross by? Do you have the uniforms cleaned and pressed at regular intervals? If you can answer “yes” to the abeve questions, then this message ieu’t moant for youn If it’s a "no" ... then, brother you'd better do something about it. Check your staff uniforms today .o. your Ushers ooo cashiers end confections girls. How does your doorman Look? Dees your porter walk around with a coalesmudged shirt sticking eut? Take a good look, guys ... Maybe you'll learn something. And 4£ you de ... well then, BO SOMETHING about it. eXoXaXeteXo THANKS MEL ooo FOR THE NICE THOUGHT I have a short note from Mel Jolley ... At speaks for itself, and I'd like you to read it oo. "It% niee to be a winner ... bub, as you know, you can't be & winner without a good tean.® Uoo0 and I've got a good team. Por my "right hand man” I%ve got an A-l booker, and thers is nothing I would like better than for you to give him OUR prize for this menth. Patte richly deserves it ...” fhanks Mel for your generous theught ... and I know how much Patte appreciates it. Tell you what I'll de ... Your prize haa alrsady gone out to you, but I'l seo that Harrison (or Buller) is taken care of. OK? oko XoKoXo SATURDAY HNATINEES Our drive period to get our Saturday matinee business back where 4% showld be is the eight weeks from March $th to April 23rd ...4 By now you have all the necessary accessories ... trailers, paper, crests and instrustions. I don’t think we have a single altuation where we can't deuble our ehild attendance ... and that ia exactbiy what we're aftero Hepe you've got your Campaign all lined up, and ready for the epening guns ... Will visit you ome of these Saturdays to see how you'rso dedn!’. Let's de a real job of this.