Ballyhoo (Feb 21, 1955)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 21, 1955
Volume:
Ballyhoo (Feb 21, 1955) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

A_ “HELLO FROM AL Visited Al Hartshorm this week and spent a couple of very ploasant hours with him. He leoks good, telis me that he feels woli ... and of all things, the guy is learning to play Gin Rummy, with his roememate. Guoss I*1] have to brush up on my game so's can at least hold my own when he gets out. Al tells me that the medies have that littie bug that's been showing on him under control, and will be able to tell him after the next examination whether surgery is indicated, and when. Hepe everything turns out for the very best. Several of our beys, and especially our Hamilton screw have beon dropping in on Al regularly, and the rest have beon dropping him an occasional note. Al asked me to say ... "Thanka feliows ... for thinking of me.” AL 4g in the Wilcex building at the Mountain Sanetoriun in Handiten. It% easy te find, and if some of you guys in the nearby towna are out for a drive om a Sunday ... drop in on him, wild you? He'll enjoy your sompany, and I know that you'll enjoy your vieit. How about it? oXoXoXoKXoko FIGURING PERCENTAGES Brothorerer ... what a gang of mathematicians we have in thig bunch .o5 L should talk ... maths wasn't exaetly my favourite subjest during my school years oo. However, that%s neither here nor there. Occasionaily we make a deak for a subject at a rental of three quarters ef ene percent .-. so wha hoppen? In comes a sheque for seven and a half? pereent. Makes the exchange happy, but not Al Troyer's bieedhounds, who are charged with the duty of catching those things ooo it's all in the deeimai point fellews ... To calculate 2% you multiply the figure by 0.75 ... 20t 7.5 as some of you have beem doing. Makes a big difference, believa me. Let's make Tommy Callendar happy, huh, and send in cheques which de not require revision for a change. O.K.? Starting right aow. oXoXeRo Lo ee er mene oe Looked at a twenty minute reel the other day ... ome that all of you will be playing shortly ... Thought I'd tell you somea thing about it. Danny Kaye made it om his recent trip around the world ... for UNICEF ... (United Nations International Childrens! Emergency Fund) It will tug at the heartstrings of your patrome o.. and yours too, especially if you are a parent. It is not a piteh fer funde ... just a well developed story of what the United Nations is doing for the poor sick and undere nourished kids all ever the world. Zi's terrific ... It's technicolor ... it’s all yours. Yt"s your good turm for the week. Make sursa EVERYBODY sees it.