Ballyhoo (Feb 21, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 21, 1955
Volume:
Ballyhoo (Feb 21, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BALLYHOO DRUMBEAGS Well oe. what are you doing to get yourself in our headlines? Haven’t seen your name in the U.S. trade publications lately, and seme of the oatuff you've been sending in is .o-. weil, to be charitable ... t'ain't good. What are you going to do about, 16, huh? ‘ Is the above meant for YOU? Should it have your name and address en it? Ney, this is beginning to sound like one of those dsederant commereials on T.V¥. so let's cut 26 ooo but think about ib anyway ... will You? in the meantime, let us glanco over our trade reports for the past weels or so. Maybe 1911 find some familiar names ag X.go along e090 Well ooo Sn BOXOFFICE under date of February 5th, Lon Gowia gots a mention for his deal on NIGHT PEOPLE ... and in the same mag, the following week, George Porhan lands a story about his Sea Cadet parade in connection with his showing of SAILOR OF THE KING ... MOTION PICTURE HERALD, dated February 5th carriss two excellent pictures ef confeotien bars ... the one Al Hartshora dressed up befere he left for the San, and Olga's attractive bar in the Seo. Clge alse gets herseif o mention in the next woek's issue, in the "Shownaen in Action" eolunn. SHOWMEN'S TRADE REVIEW, under date of February L2th carries brief equibs on a couple of the stunts pulied by Bob Harvey and Jeff Jeffrey. Glad to seo you in there guys, and Olga ... stillb waiting to see the week when EVERY ONE of eur ballyhooers will be mentioned at least once in one of the several trade magazines, It's net impossible you know ... but there just ain" nethin® I personally can do about it. Seems like it’s entirely up to you. So, hew about 1t7 Have you road last woek% score-board? Guess you just don't cheek the scores too carefully .co Or mayba you gays truss me. Anyway oo. aa I surprised that there've been no baefs ... Seens that I gave my young friend up in North Bay an even theusand points more than he was entitled to oes and 4% took Nerm Jackson to check the extensions and bring the errar te ny attention ... So-o+9 oo. Robert, your grand total is 37,500 which puts Art Cauley ahead of you by a mere 900 points. Now are yer going to get in there and slug? 35) SBppose we get on with the business of reporting the activitios of our "B" gang during this past week? Good Z06a, what? Let's goo Sut, before wo do oo. may I remind our two lads up an the realy rerosen North ...o Bob Nelson and Jack Bridges that they are still eligible and wolcome to participate in all of eur activities. Haven't heard from them in a while ... Why?