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Ballyhoo (Feb 21, 1955)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 21, 1955
Volume:
Ballyhoo (Feb 21, 1955) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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CENTURY © HAMILTON Z have a nice Lat book here from Mel ..o Lot's sae if we can skim through it without using up too much space. The iocal T.¥. station has a special daily program slanted at the teen-agers, called "Collegiate" daily from five to Live thirty ... Dancing, refreshments otc. SO ooo Mol arranged for the lads to play music from his attraction YOUNG AT HEART, with good credits. C K © © sponsored a half hour “Mystery Tune" prograa, consisting ef melodies from the pic ... Prizes were L.P. records, single records and passes. The resordis were premoted by Mel. CHM L std plugging Mel's program on their "Meet Me at the Brant" show every Friday night ... Also featuring song hits fsom his attraction on ali deojay shows .-. with credits. fhis station sarries the Frank Sinatra Show every Saturday, sponsered by Toni ..so natch ... Mel wae right in there with good mention of Frankie's role in bis picture ... ead the Toni people provided him with 200 samples of Toni's White Rain Shampoo which he handed out to the first 200 femme customers en Valentine Day. This was publicised over the air waves. Good window displays in Bert Rymal's and Bob Moody's, beth music dealers ... A good, front page story in the Hamilton Review, with a four column pic of the stars in Desires, Mei's next attraction. fhe Daiiy News came through with a four hundred lime scene on BLACK WIDOW, and a 200 line scene em YOUNG AT HEART. Ia another issue was a picture of Sinatra with an advance story on Y.Au» and on another page, another 400 lime scone on Y.A Rf. A sweil Valentine Dey full-page co-op in the Spectator, with Mel's ad smack in the middle of the page. The February issue of Ladie's Heme Jourmal carried a good stery on Ethel Barrynere, one of the stars in YOUNG AT HEART ... Mel took full advantage of this, and had the leeal Curtiss office send out bulletins to all their dealers asking them to ce-operate. This resuited in many excellent windows, Mel%s “Manager for a Day" stunt paid off, and the Saturday edition of the Spectator ram a good photo of the winner and the runnerso-up in Mel's booth, having the finer points of theatre projection pointed out to them by one of the projestion= ists. Nies stuff, Mel. Keep at it. ALGOMA S00 In the way of pubiie relations, Nerm invited the ehiidren of the local Shingwal Home to be his guests at a showing of THREE RING CIRCUS ... Transportation te and from the theatre was provided by membera of the loeal Kiwamis ... I@e eream and other treats were promoted by Nora ... The radio station commended Norm's theughtfuiness om a couple of programs oco and ooo £ ean hardly believe it ... The Sault Star ram a pie of the kiddies eutsaide the theatre. This is good stuff, Norm. Keep 4% up. Norm's doorman, in clewn attire paraded the main drag duping peak traffic howres ... suitably bannered, ef course.