Ballyhoo (Feb 21, 1955)

Page scan 0009 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 21, 1955
Volume:
Ballyhoo (Feb 21, 1955) Ontario 'B' District
Leaf #:
0009
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SENECA = NXAGARA FALLS i see a good, two column co-op with the Local Quality Gleaners, in support of Jack's attraction KING RIGHARD AND THE CRUSADERS. Now you're beginning to get the idea, Johm o.oo Let's have mors of this sert of thing. Another geed co-op with Muriel's, local beauticlans oo. with a good-sized pie of Virginia Mayo eceupying & pretty fair portion of the total ad. A good window display sompletes Jack's selling activie ties for the week. ; PARAMOUNT <PETRERBORO Well .o. here wo are again, with lots of points for Arthur ooo Seems the guy enjoys being a winner, and wants to stay right up there oo. Lat's seo what he haa to offer, in support of his Claim to fame o.oo. or somothin® cao His ad still appearing om the "Business Quiz" page in the local Examiner .o..0 every Monday. Good ad im return for a pair of ducats used as prises. Cherney's took a niee display ad in Friday s paper oc. devoting the whole thing to SHOWBIZ ... with a brief£ nentien of the fact that they wore selling reeords of the hit tunes oc Dern't knew why they paid for the ad ... it was all Art's. Scenes? Lots of them .o.. Single coiwan of Donald O'Connor in beth the Review and Lakefleld News ... A single of Dan Dailey in beth papers ... Anothor single, this time of Mitei Gaynor, in the same sheets ... Then a few deubles ... Combe mat on SHOWBIZ ... and two more doubles in both papers, on different pages ooo all in all quite an impressive display ef art, of course supported by excellent theatre credits. Don Corrinisa "Hollyweed NewsreelL" gaining in prestige and popularity, and being festured in both papers ... a welle written column, which I'm afraid, is slanted slightly in the direction of the Paramount attractions. An outsider deas slip im once in a while... © HE X playing an average of five tunes from the pic daily, with goed theatre orsdits ... Good window in Chorney!’s. DOWNTOWN = HAMILTON For PASSION ... Paul seaped ever a full window, isaving juss & peevkole, with provocative copy om the outside, and good stills and signs inside. Most effestive. Confection bar very colourfully decorated in honor of Valentine Day. Spectator ran a good story on COMMANDOS STRIKE AT DAWN, details suppiied by & local former ranger of ths Rocky Mountain Rangers at Victoria. GAPZTZOL GALT X SAW still going strong, six days a week. Two geod sconesy on KING RICHARD and BETRAYED, om off-theatre ap aseeCoodan Lugs over CK GR en both attractions. Good mounted ene sheet at the entrance to Rouse's Music Stere. Guess that's all for teday.