Ballyhoo (Feb 25, 1955)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 25, 1955
Volume:
Ballyhoo (Feb 25, 1955) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SEMPUS FUGT? Brother-r-7 ... does time over fly? Here wo're into Lent already, and that means enly one thing ... Baster's just around the corner. Winter is packing away 4ts white mantle im readiness for a hurried departure, and Spring ... impatient, impetuous Spring heralds its approach with soft, balmy breeses. All very nice, very poetic o.. but what are yeu doing about it? fhis is the time to ge carefully over your theatre ooo in great detail. Make netes of cverything that requires attention, on the physical level. Dent walt for your newspaper and city fathers %o start screaming oo. “Paint up, Gleam up, Smarten up o--"® Beat them to 1%. Do yeur exit doors require a paint job? How's your upright sign, your marquee, your attraction beard? Your display frames all bright and fresh? Can your Lebby stand some freshening up? Open your cyes fella ... and start Looking around ... and don't just look ... make sure that you see. Then do something abeut it. Need I say more? Spring suggests rebirth ... revitalisation. 80 ooo what are wo waiting for? otoK oo Koka LoCoba CALENDAR I have before mo copy of a very clever calendar for Mareh, designed by the lads ever at Theatre Confections. It%s smart and at is eertainly practiesl. Every day in the month is earmarked for some special attention oo. selling hints, suggestions, reminders, a whole month's program laid ovt for you ... just like that. Don't just file it away fellows ... post it in your own affice where you can't help but see it every day ... and every day try and carry out the one suggestion for that day. Keep it where Z can see it too when I visit you ... and should you have forgotton chat day's hint ... weld, I'11 Pomind yeu. Is it a deal? okeXoko ko SATURDAY "KIDS" MATINEES I don't know what the rest of you are doing to promote your kid business oo. ani how you are going about tho distribution of the athietic crests ..0 but hera's what a couple ef our guys have developed to dato. Len Gouin has lined up as first prise fer the best collecetion of crosts at the end of the contest period, a free trip for the winner to Toronto, with his dad as his persenal guest, to see the opening International baseball game. And get this ... & local merehant iis Looting the bill. Nice stuff. Paul Turnbull has arranged for the Planter’s Peanuts fleat, with Mr. Peanut to visit Hamilten on his opening Saturday ... Should create a little attention, and get him off to a good start with the small fry. He hints of many promoted prises, and a couple of good deals cooking with the Hamiltom Review, and GC K 0 CG. Let's hear more about it Paul.