Ballyhoo (Feb 25, 1955)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 25, 1955
Volume:
Ballyhoo (Feb 25, 1955) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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BALL YHOO DRUMBEATS Well .o. guasa 2¢%5 time te get along with the job at hand oon reporting our gang's activities during the past week. Im a firm believer in the importance ef habit oc. and good selling, like good business practice, is just a habit. You've got to stay with it, week im and week out ... and what's se tough about that? I¢%s your job isn't 2%? Might as weil do 1t right ..Funny thing, but if you get into the habit of slugging avay on EVERY attraction, making new contacts, developing now and novel promotions, visiting with your newspaper and radio people, you're isable to wake up to the fact one day that you're getting to enJoy 4¢. It's a fact. XI wish each and avery one of you could have boon with me fn Detro&t o.. I wish you could have been privileged to meot and talk with Mike Simons, Metro's director of customera relations oop and Emery Austin, the company's director of exploitation. I wish you could have listened to men who made the long trip from Texas and Missouri, frem Tennessee and Rhode IsLand ... to tell how they are selling tickets oc. enough tickets to keep them in the black ... all the year around o I know that you would have returned to your theatres with a new feeling of pride ... pride in yourself, pride in your theatre and pride in the industry which supports you and doos so much to make the living a little easier for millions of piain Joes like you and J, the world over ... Our public. I'd better not let ay enthusiasm run away with me ooo not at this time ... but I have a hunch ...0 mind you it's just &@ hunch oo. that before too leng, you too will get a chaneos to ses these psople, meot with them and share the experience I shared an Detreit, Hope £51] be able to tell you more about this in the not too distant future. And now ooo Let's tako a quick lookesee at what our geng of Ballyhooors is doing to keep us in business ooo odkokoko Ho Xa CENTURY = HAMELTON Meil'ts really determined ... He's won two prises to date, and the guy's getting to enjoy the feeling, and he’s out to add a few nore laurels to his growing stack ooo For YOUNG AT HEART, Mel tied in, but goed, with the Curtis Distributing Cempany, om the basis of the article currently running in Ladies Hone Journal, on Ethel Barrymore, one of tha atars in has attraction ooo The Curtis people eircularized all their dealers in the entire Haniiten trading area o.oo which resulted in 275 window stickers, countor displays, bannered trucks and special full window displays. Since the playdate coineided with Valentine Day, 40 special Yalentine cards were placed in card holders in the stores