Ballyhoo (Feb 25, 1955)

Page scan 0005 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 25, 1955
Volume:
Ballyhoo (Feb 25, 1955) Ontario 'B' District
Leaf #:
0005
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GENTURY = HANILTON (Co ont a.) ae Deejays at both C KO G and CHUL using reserdings from the pic on ai the popvlar programs oo. with good theatre aad attraction credits. G HHL thed their Saturday afterneon Frank Sinatra show dizectiy to Hela feature, Several good plugs over Panl Hanever's Friday night program originating at the local Brant Inno Goed windew displays 4m Rymal%s and Moody's music SLOFOS oo. Threa good scones, totelling 850 lines of space, in the Daily News. Also an excclient story in Gordon Bulleek's eoluun in the seme shoot "Show Stopper oo.” CHEE /%V featuring music from the pic, with excellent plugs on their “Collegiate” shew every Tuesday afternoon, This progfan is designed for afterescheol fun fer lecal sollegiate atudents, with dancing, vefreshments ete. Melts right in there coo and also om George Wilson s programs on Friday aud Saturday afternoons. Deesn't overloek a single bet. A good front page stery in the lecal Review, naming the winners in last week's contest, and featuring a four eslumn scene of the stars in Hel%s incoming attrastion DESIREE. in the way of industry P.R. the Spectater cane through with a good stezy en the Variety benefit show staged by the Hamilten theatres managers in aid of Variety Yillage. Taat’s it from Hel ... but the guy ses oc. *There’s plenty more on the way .o..% Keep tossing it at me Med ... Love it, PALACE = GUELPH Not much from Herkh ooo getting to be quite a habit ... Kinda disturbing after the terrifie job he did during our previous COnteatE ooo However, one of thess days he'll come out of the slump, snd rcally show us something eo. £ hope. 2 sec “4 pretty fair geoene on an of atracnaga 4 " MorGUry ooo VOrves Rosvaurant still going strong on the eek meebo deal. with Herb!s ad appearing on the inside cover of aii book matches distributed by the eatery. & popuier local deejay, Ren Wilson, visited the theatre, taped several numbers right off the sound track of CARMEN JONES, them used them om his Late shew, with good eredits for the pis and theatre. You've been at a couple of oup Vietory Luncheons, Herb oop hate to miss yeu at our next ene. Get going fellow, let's ses somo aetion ... I know you ean deliver, so how about elinbing on that old bandwagon and showing the rest of the gang?